Content Distribution strategies that impact SEO — Erin Sparks // sitestrategics.com

Quotes

• “Part of our curation process is to pull out of our transcript and our blog content that we write, a number of different social media posts. So out of each show, we may have 30 different postsfrom that content and it is all formatted towards different social media. We also do a pre-show set of postings that we create based on the topical nature of news.” -Erin

• “In the show, we actually have a news section and we also have an interview section. We literally have two different podcasts rolling out of every show. We break that up into different consumables but we also have the social media that is referencing the articles and the authors that we are talking about as well as cross-referencing theguests and the brands that those guests represent.” -Erin

• “We also provide some scripted social for our guests as well. So on top of everything else, we are rolling up the red carpet. Its a scripted piece they can easily cut and paste and they are modified. It is a little bit of a courtesy map and its also a bit of a transaction with them.” -Erin

• “If the guest is interested and willing, we can also write an entire blog post about their experience on the Edge and some of the content that we covered. It comes obviously after the show so its directly out of their tone, their voice and we offer it up as content that they can post on their own website.” -Erin

• “I think we roll up maybe about 30 pieces of content each show. Part of it is getting the engine right. If you are well-oiled and you skin your knees and learn from your mistake, by the time youre there youve got an efficient process.” -Erin

• “With the financial side of the things, if we were to be brutally honest it probably cost us 7 to 10,000 dollars per month to be able to produce this, in just labor. But the point is, we do this as an efficiency model to be able to provide insight to otherpotential prospects and our own clients.” -Erin

• “The backlinking is really coming organically from our relationship with the guests or their brands. Weve thought about it, weve thought about being contributors to other resources because we are interviewing some stellar guests on a regular basis.” -Erin

• “Our focus is the monetization of this platform, the evergreen model of what we got there, and the omnichannel push. We try to make this as valuable as a commodity for brands and software companies that are looking for that type of exposure directly to the digital marketing audience.” -Erin

• “We have certainly been doing live stream for a very long time, its like basically internet television and that actually has expanded our services into providing clients live broadcasts from different events, different keynote speaking scenarios or internal communications.” - Erin