Podcasters process for curating content — Erin Sparks // Site Strategics

Site Strategics’ Owner, Erin Sparks looks at the relationship between podcasting and SEO. Podcasts are a unique challenge in the sense that they don’t have a dedicated search engine. Figuring out topics that will appeal to your target audience isn’t the simplest task. Today, Erin lays out the right process for podcast content curation.
About the speaker

Erin Sparks

Site Strategics

is a little camera shy

Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 450 episodes over the last ten years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest running and one of the top ranking SEO podcasts, showcasing top names in the digital marketing industry such as Britney Muller. Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray and Jason Barnard.

Show Notes

  • 02:32
    Figuring out the right process for curating podcast content
    Have team meetings regularly to identify trending topics within your target audience. Take the opportunity to gain a deeper understanding of topics that you have a genuine interest in.
  • 04:21
    Narrowing down broad SEO topics
    Use the topics being discussed by leading SEO commentators as a guide to figuring out whats relevant.
  • 06:53
    How to find SEO leaders
    These persons are usually found while conducting your own research. Generally, they are the ones providing the thoroughly researched data on the topics youre looking at.
  • 09:15
    Relevant content for the podcast industry
    Google is a good source to gather data on topics people are interested in. Based on your research, you can select which topics would be most relevant to include in your podcasts.
  • 11:41
    Data sources specific to podcasting
    Along with Google, observe other podcasts to see what works for them. Additionally, the interview process itself should be considered a source of novel data.
  • 16:50
    SEO value of creating a podcast
    Content for blog posts and social media can be derived from podcast material. It enables you to build rapport and engagement with your target audience through a variety of channels.

Quotes

  • "Olga Zarzeczna, an incredible new player in the SEO tapestry, is spending 40 or 50 hours on a blog post with so much great rich information." -Erin Sparks, Owner, Site Strategics

  • "Focus on players out in the marketplace. But, always lead with the hub and spoke mentality of the cluster approach of understanding." -Erin Sparks, Owner, Site Strategics

  • "The who is important when looking at SEOs doing great things. But, trying to understand more for our own teams education is also right up there in key strategy components." -Erin Sparks, Owner, Site Strategics

  • "As much as we feed the podcast medium, we also try to push omni-channel with other pieces that are derivative of our interview." -Erin Sparks, Owner, Site Strategics

  • "If you're looking at subject matter material, Google's the fountain of all information and anything that's getting pulled into the visibility optics there has some rich information below that. ." -Erin Sparks, Owner, Site Strategics

  • "We have more granularity now seeing what's happening on the SERP. Googles presenting rich snippets, all of the knowledge graph growth, and the knowledge panels as useful information." -Erin Sparks, Owner, Site Strategics

  • "The People Also Ask About feature on a Google search is ongoing. Every interaction is getting more and more based on your click pattern based on how Google's interpreting your intent." -Erin Sparks, Owner, Site Strategics

  • "Podcasting is something that's attractive to the fractional media audience." -Erin Sparks, Owner, Site Strategics

  • "Podcasting gets you into that mindset of finding somebody's passion, more than video production, or any type of structural or blog content or social media. They're all derivatives of this moment." -Erin Sparks, Owner, Site Strategics

About the speaker

Erin Sparks

Site Strategics

is a little camera shy

Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 450 episodes over the last ten years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest running and one of the top ranking SEO podcasts, showcasing top names in the digital marketing industry such as Britney Muller. Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray and Jason Barnard.

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