Semantic SEO strategies — Erin Sparks // Site Strategics

Site Strategics’ Owner, Erin Sparks, wraps his discussion about podcast SEO. When thinking about Google SERPs, there are several boxes that SEOs need to check. Google, like the user, is looking for knowledge, expertise, and relevant linking on your site. Today, Erin explores semantic SEO in podcasting.
About the speaker

Erin Sparks

Site Strategics

is a little camera shy

Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 450 episodes over the last ten years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest running and one of the top ranking SEO podcasts, showcasing top names in the digital marketing industry such as Britney Muller. Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray and Jason Barnard.

Show Notes

  • 01:40
    What semantic SEO means
    Its referencing your podcast for content that can be expanded. To improve your sites visibility, you must show your depth of knowledge on your subject matter.
  • 07:08
    How to handle SEO for a podcast
    Mine content for your topics to build a content archive on your site. Building internal and external links creates authority and relevance around topics.
  • 08:44
    Creating content Google can understand
    Google can understand semantic clusters. So its really about the language used to write your content for landing pages and blog posts and how they are linked.
  • 11:09
    How Site Strategics uses podcasts to support clients
    Through multimedia and written content, Site Strategics leverages 10 years of podcasting experience to drive business impact for clients.

Quotes

  • "When creating a podcast, try to get to that point where it's not just about who you interviewed, or how you talked about a particular topic. You unpack your organic conversation." -Erin Sparks, Owner, Site Strategics

  • "SEO is not at keyword pressology anymore or ranking. We're mirroring and expanding Google's knowledge about a subject matter." -Erin Sparks, Owner, Site Strategics

  • "If you're looking to be pulled into SERP features like People Also Ask questions and featured snippets, you need to present your subject matter in an additional area of your site." -Erin Sparks, Owner, Site Strategics

  • "When you have maybe 15 different references and concepts that truly are semantically related, Google is going to understand that you're trying to educate." -Erin Sparks, Owner, Site Strategics

  • "From a taxonomy standpoint, file your podcast as it's relevant to what you're talking about. Inside your content, refer to your building glossary of things, as a separate reference." -Erin Sparks, Owner, Site Strategics

  • "Ultimately, getting thing references outside of the website, going to that particular podcast, gets you the internal and external ecosystem that creates authority and relevance of the topic." -Erin Sparks, Owner, Site Strategics

  • "Don't plagiarize or scoop up other content out there, and make it wrong. Glossary definitions need to be your own." -Erin Sparks, Owner, Site Strategics

  • "We can certainly grab a 15-second snippet of video and put that on a bio page of the CEO. We have captured why he's so passionate about his industry and about his company." -Erin Sparks, Owner, Site Strategics

  • "We're much more efficient with content creation because clients are writing it. It's their tone, their voice, and we're basically putting buckets underneath the table and capturing all that." -Erin Sparks, Owner, Site Strategics

About the speaker

Erin Sparks

Site Strategics

is a little camera shy

Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 450 episodes over the last ten years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest running and one of the top ranking SEO podcasts, showcasing top names in the digital marketing industry such as Britney Muller. Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray and Jason Barnard.

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