How to Rank Content Faster — Patrick Stox // Ahrefs

Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But what do you do if your best piece of content keeps on getting outranked? Today, Patrick talks about how you can get your content to rank faster.
About the speaker

Patrick Stox

Ahrefs

- Ahrefs

Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit.

Show Notes

  • 01:30
    How to get your content to rank faster
    You have to produce better content than whats already out there. And pay attention to link building. SEO takes time, so you wont see the results right away.
  • 02:58
    How your domain rank affects you
    Google doesnt use domain rank or domain authority. But they do inherit signals from other parts of your site. The more established your site and the more links you have will give you an edge.
  • 06:03
    Building your page authority
    Start by adding internal links when you publish new content. This gives your page a kickstart, showing Google that its linked to other pages.
  • 06:44
    Building external links
    Link building is about promoting your content and getting it seen. So you have to build those relations. But start with linking internally first.
  • 07:42
    Getting your content to rank faster
    Make sure youre answering your audiences pain points. And look at the competition to see what they are ranking for.
  • 08:36
    The tech stack to make sure your content ranks well
    You can use tools like Clearscope and MarketMuse to help you get your content to the right level. Pay close attention to user intent.

Quotes

  • "Only 4% of pages that are published make it to the top 10 for any search term within a year, just 4%." - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • "It takes a lot of effort as far as content and in a lot of cases link-building to actually get your content seen." - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • "Google actually doesn't use site-wide signals like that… Google does not use DR. They don't use DA." - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • “Look at basically what people are searching. They're basically telling you the content that they want on the page.” - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • “There's a dozen different content tools out there. As far as intent goes, I don't think there's a single tool that does it correctly.” - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • “If you have got a great domain, if you've put your work in, if you have credibility, Google's gonna recognize that and give you a little bit of a boost.” - Benjamin Shapiro, Host, VOS podcast

About the speaker

Patrick Stox

Ahrefs

- Ahrefs

Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit.

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