Technical SEO skills you actually need — Patrick Stox // Ahrefs

About the speaker

Patrick Stox

Ahrefs

- Ahrefs

Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit.

Show Notes

  • 01:30
    Technical SEO skills you need
    The technical SEO skills you need is totally dependent on what youre working on. So feel free to learn as you until you find the skills that best suit your needs.
  • 02:40
    Analytical skills VS Technical skills
    While both technical and analytical skills are used in SEO, you want to focus on analysis. Its not about the tools. Its about getting the right data.
  • 03:52
    The mindset of a good SEO
    Be curious. A good SEO needs to have the desire to find out why things happen the way that they do.
  • 04:30
    The perfect technical SEO
    There is no ideal set of tools or skills that you need in general to be a technical SEO. SEO is a very specific field. So the skills you need to have will be unique to your project.
  • 06:04
    The role of the technical SEO
    A lot of what technical SEOs used to do is handled by developers, today. A technical SEOs job is to bridge the gap between the system and your other teams like your developers.
  • 07:28
    Developing yourself as a technical SEO
    Try out the different tools and systems to get some experience. Seek out the interesting issues and find the solutions.

Quotes

  • "Good analysts, pretty much always make good SEOs, no matter their role in SEO." - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • "I've seen people do amazing things in Excel and in Python. It's about figuring out an easier way to get to the right data to answer the questions" - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • "In the past, a lot of tech SEOs also had to know basically what has been taken over by dev ops teams now." - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • “The job of the technical SEO is to kind of bridge the gap. We know how the systems work. We know how things should be...” - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

  • “I don't think anyone starts out as a technical SEO. That's not a junior role that's generally hired for...” - Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

About the speaker

Patrick Stox

Ahrefs

- Ahrefs

Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit.

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