Protecting your Online Reputation — Josh Greene // The Mather Group, LLC
- Part 1 Protecting your Online Reputation — Josh Greene // The Mather Group, LLC
Show Notes
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01:42Differences in online reputation management for individuals vs. companiesOnline reputation management for companies is more complex due to the different number of sources of information about them. In contrast, individuals typically have a single focus, making it relatively simpler to manage their online reputation.
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02:45Common sites for brand reputation management in search resultsWhen searching for a brand, common sites that often appear include the official company page, Wikipedia, LinkedIn, Glassdoor, and various review sites. With these sites, theres an opportunity to have some control over what your online reputation is or appears to be.
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03:57Techniques for maintaining a positive online reputationHaving a cohesive and consistent brand description across platforms like LinkedIn and Instagram is crucial. Additionally, claiming your presence on review sites, establishing relationships with them, and monitoring what content gets indexed are important strategies.
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06:44Managing negative reviews on review platformsFlag or request the removal of reviews that are irrelevant or egregious on review sites like Glassdoor. Encourage positive reviews from employees to offset negativity and experiment with different response lengths and styles, as these can impact SEO and how content is syndicated.
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11:45Dealing with fake reviews in online reputation managementWhile its tempting to combat unwarranted negative reviews with positive fake reviews, the potential repercussions must be considered. In the corporate context, fake reviews can result in legal issues, so its advisable to engage with review platforms to address these concerns.
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14:42Cultivating positive reviews ethicallyTo influence the scale of positive reviews without resorting to unethical practices, start by simply asking satisfied customers to leave reviews and making the process convenient for them. This encourages genuine positive feedback and also helps improve overall business practices.
Quotes
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"You need to claim your presence on review sites. That tends to give you more control over the the reviews. You also get more input into what reviews are showing up if you have a relationship with those review sites." - Josh Greene
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"The length of a response to a negative review can have an impact on SEO. You'll get very different results in what's getting syndicated if you as the company leave a one sentence response vs. a five sentence response." - Josh Greene
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"Soliciting reviews from your happy employees and posting information about your company can help push down or offset negative reviews on review platforms." - Josh Greene
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"Fake reviews have consequences attached. While they may vary from not very much, they can scale up to real liabilities. I would discourage anyone from doing that." - Josh Greene
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"The more you can incorporate doing great work and then following up to make sure your customers are happy, its going to help with your review presence and help you find out what's going on in the business overall." - Josh Greene
Up Next:
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Part 1Protecting your Online Reputation — Josh Greene // The Mather Group, LLC
Josh Greene, CEO of The Mather Group, explores online reputation management. In the digital age, your online reputation can significantly impact your business or personal brand. With the power of online reviews and user-generated content, it's crucial to understand how to protect and manage your digital image effectively. Today, Josh discusses how you can protect your online reputation
