Building SEO success from scratch
- Part 1Publishing velocity and SEO
- Part 2 Building SEO success from scratch
Show Notes
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03:10Identifying the right SEO strategy for new or existing domains.The discussion focuses on different approaches depending on whether the domain is new or has been established but not previously optimized for SEO.
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05:45Importance of technical audits in early SEO strategy.Emphasizes conducting thorough technical audits to identify and prioritize issues that could impact SEO performance.
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08:30Role of keyword research and understanding the niche for SEO success.Highlights the necessity of deep keyword research and understanding the product or service niche to effectively target relevant search queries.
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11:20Creating a flexible long term SEO plan.Talks about the importance of having a long-term, adaptable SEO strategy that allows for adjustments based on performance and market changes.
Quotes
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“It's very important to audit the website, identify all the issues, prioritize them based on the impact they will have and create a roadmap.” - Dimitris Drakatos
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“There are always hidden gems regarding the users using your products or your services.” - Dimitris Drakatos
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“Avoid having a large spike on backlinks because this always triggers Google, and you don't want Google to start checking about you having unnatural links on your domain.” - Dimitris Drakatos
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“It's important to give a high page experience to the user.” - Dimitris Drakatos
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“Providing high quality content and paid overall experience is the way to go.” - Dimitris Drakatos
- Part 1Publishing velocity and SEO
- Part 2 Building SEO success from scratch
Up Next:
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Part 1Publishing velocity and SEO
Dimitris Drakatos, from Paired, discusses the impact of publishing velocity on SEO. He emphasizes the importance of updating content with substantial changes to encourage re-indexing by search engines. By integrating new research and data into existing content, Dimitris explains how this can significantly enhance a page's SEO performance. Today, he shares insights on how frequent and meaningful updates can lead to better search engine rankings.
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Part 2Building SEO success from scratch
Dimitris Drakatos, Head of SEO and ASO at Paired, discusses building SEO success from scratch. In this episode, Dimitris shares some first stops for an SEO that's either just joining the organization or they're getting ready to launch a site for the first time as well as strategies for people who are tempted to go down the rabbit hole of buying backlinks.
