Actionable and effective technical SEO insights
- Part 1Raising SEO security awareness
- Part 2 Actionable and effective technical SEO insights
Show Notes
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01:41Actionable and effective technical SEO insightsInstead of crawling everything on the website, its crucial to develop a framework that can be used to identify and prioritize issues. The framework should encompass identified problems to be fixed, catastrophic errors to avoid, and newly introduced issues from another teams update.
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06:16Signals to switch to a cloud based crawlerThe first sign is difficulties tracking historical changes on your website over time. In addition, when your website's size exceeds your computer's processing capabilities, causing performance issues, these limitations signal the need for a more robust and scalable solution.
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07:59Determining crawl frequency and volumeFor smaller businesses, prioritize crawling key money pages daily or weekly, while large websites should receive monthly full site crawls. The key is to crawl pages that matter most to the business at a frequency that's faster than you can afford for them to be down by.
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13:22Translating crawl data into actionEvaluate the impact versus the effort required for implementing changes. Collaborate with dev teams to prioritize tasks based on their feasibility and potential impact, focusing on high-impact, low-effort initiatives first, and exploring opportunities to integrate fixes into their existing work.
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16:39Overcoming SEO prioritization and implementation challengesWhen presenting identified issues for implementation, indicate the potential consequences of not addressing them within tickets. Leverage case studies and examples to demonstrate the potential consequences of not addressing issues and scare stakeholders into taking action.
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23:24Building positive relationships with development teamsExpress gratitude and recognition to development teams for implementing SEO-related changes by showcasing the positive impact on metrics. Highlighting the impact of their work builds credibility for SEO, increasing the likelihood of your future tickets being prioritized.
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26:04SEO and effective communication across the organizationSEOs must be able to understand and speak the language of marketing and development teams, Ultimately, SEOs must adapt communication based on the audience, understanding their priorities to facilitate effective collaboration and communication.
Quotes
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"If you can't survive your top pages being down for a week, crawl more often than a week. Crawl pages at a frequency that's slightly faster than you can afford for them to be down by." - Chris Spann
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"In your tickets, it is worth flagging what could happen if we don't implement this change. Don't be afraid to say, look, there are potential big issues that could happen if this isn't fixed." - Chris Spann
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"For every website that has ever made a mistake, some smug SEO has noticed it and written 2000 words about it. Find that blog post, show your dev team, and say, this is what we're doing. And look what happened to this site." - Chris Spann
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"When developers implement a change that positively impacts SEO, express gratitude for their efforts. Not only does it reflect positively on the developers, but they're also more likely to prioritize your future requests." - Chris Spann
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"You need to learn what means money to different people. CTOs speak in megabytes and seconds while devs just want to show you how the thing they built is cool. - Chris Spann
- Part 1Raising SEO security awareness
- Part 2 Actionable and effective technical SEO insights
Up Next:
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Part 1Raising SEO security awareness
Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights that can uncover potential vulnerabilities in our websites. However, a communication gap between SEO and security teams often hinders collaboration, resulting in conflicting efforts that can impede progress for both teams. Today, Chris discusses raising SEO security awareness.
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Part 2Actionable and effective technical SEO insights
Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smaller-scale site, optimizing your website's technical SEO is crucial for organic growth and success. However navigating the world of crawling, fixes, and prioritization can be a daunting task without the right framework. Today, Chris discusses actionable and effective technical SEO insights.