Actionable and effective technical SEO insights

Show Notes

• ·01:41 - Actionable and effective technical SEO insights Instead of crawling everything on the website, its crucial to develop a framework that can be used to identify and prioritize issues. The framework should encompass identified problems to be fixed, catastrophic errors to avoid, and newly introduced issues from another teams update. ·06:16 - Signals to switch to a cloud based crawler The first sign is difficulties tracking historical changes on your website over time. In addition, when your website's size exceeds your computer's processing capabilities, causing performance issues, these limitations signal the need for a more robust and scalable solution. ·07:59 - Determining crawl frequency and volume For smaller businesses, prioritize crawling key money pages daily or weekly, while large websites should receive monthly full site crawls. The key is to crawl pages that matter most to the business at a frequency that's faster than you can afford for them to be down by. ·13:22 - Translating crawl data into action Evaluate the impact versus the effort required for implementing changes. Collaborate with dev teams to prioritize tasks based on their feasibility and potential impact, focusing on high-impact, low-effort initiatives first, and exploring opportunities to integrate fixes into their existing work. ·16:39 - Overcoming SEO prioritization and implementation challenges When presenting identified issues for implementation, indicate the potential consequences of not addressing them within tickets. Leverage case studies and examples to demonstrate the potential consequences of not addressing issues and scare stakeholders into taking action. ·23:24 - Building positive relationships with development teams Express gratitude and recognition to development teams for implementing SEO-related changes by showcasing the positive impact on metrics. Highlighting the impact of their work builds credibility for SEO, increasing the likelihood of your future tickets being prioritized. ·26:04 - SEO and effective communication across the organization SEOs must be able to understand and speak the language of marketing and development teams, Ultimately, SEOs must adapt communication based on the audience, understanding their priorities to facilitate effective collaboration and communication.