Rand Fishkin’s guide to understanding your audience — Rand Fishkin // Sparktoro

About the speaker

Rand Fishkin

SparkToro

 - SparkToro

Show Notes

  • ·3:00 Alternatives to do marketing effectively for business or client outside of organic search ·6:37 Talk to your customers, know their interests, understand their problem and find answers to their problems related to your products or services. ·7:34 A combination of survey and interviews ·8:54 How Sparktoro Works ·15:55 Modern marketing

Episode Summary

  • ·“I really strongly recommend anyone against seeking out demographic information.” -Rand ·“Geographic information can be plenty useful if you're doing out of home, not so useful during Coronavirus, quarantine” -Rand
About the speaker

Rand Fishkin

SparkToro

 - SparkToro

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