Topical authority areas — Jamie Steidle // VICE Media
- Part 1Relearning of SEO skills — Jamie Steidle // VICE Media
- Part 2 Topical authority areas — Jamie Steidle // VICE Media
Show Notes
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02:17Topical authority and Google DiscoverGoogle Discover is a potential source of significant traffic for websites. Analyzing Discover data in Google Search Console helps to identify your topical authority areas and provides a signal on what areas Google thinks youre authoritative in.
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06:02Topical authority in traditional Google searchTo establish topical authority in traditional Google search, identify your audience and core focus areas. Then, develop content clusters or keywords around those themes to build authority within your niche or industry.
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06:55How to start building topical authorityIdentify your audience and leverage keyword tools to start building a list of keywords and content ideas around your topic. When creating content, interlink related articles using keywords to build your content clusters.
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09:44Measuring topical authorityTo measure topical authority, analyze the performance of pages within specific topics by assessing page views and related URLs. Track and highlight high-performing pages across traditional search and Discover to prioritize content creation in those areas.
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10:54Understanding topical authority through affiliateAffiliate is a good category for SEOs to learn and grow their understanding of topical authority. Affiliate is the easiest way to educate SEOs on topical authority because of its straightforward nature.
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12:06Expanding topical authority and exploring new topics effectivelyYou can continuously develop authority on a specific topic through new angles, products, etc, while also testing out new things to see how they perform. Ensure you have a variety of content to keep readers engaged and avoid spamming.
Quotes
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"Dont put all your eggs in one basket when it comes to Google Discover because Discover traffic will vanish. Youll perform amazingly in some topical areas, the next core update comes along, and you don't get any traction." - Jamie Steidle
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"If there's something you want to write about, just write about it and see what happens. Especially for older websites with millions of pages, you dont know if something will perform or not." - Jamie Steidle
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"If you constantly write about the same thing repeatedly, people might not want to keep reading. Make sure you have a variety of different content because you have to think about your audience." - Jamie Steidle
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"SEO is about testing things out, getting things out there, and seeing if it's performing. You don't want to spam, so you have to be considerate and thoughtful about your readers." - Jamie Steidle
- Part 1Relearning of SEO skills — Jamie Steidle // VICE Media
- Part 2 Topical authority areas — Jamie Steidle // VICE Media
Up Next:
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Part 1Relearning of SEO skills — Jamie Steidle // VICE Media
Jamie Steidle, Senior SEO Manager at Vice Media, delves into SEO skills and topical authority. While it’s important to stay up to date on SEO news, it’s equally necessary to revisit SEO fundamentals. Relearning SEO fundamentals is crucial to ensure relevance, adaptability to changes, and the ability to reassess strategies based on evolving search engine algorithms and user behaviors. Today, Jamie discusses relearning SEO skills.
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Part 2Topical authority areas — Jamie Steidle // VICE Media
Jamie Steidle, Senior SEO Manager at Vice Media, delves into SEO skills and topical authority. By focusing on specific subject areas, brands can cultivate a reputation for expertise and reliability, ultimately boosting their visibility in search results. Yet, for many SEOs, the challenge lies in starting the process of establishing topical authority. Today, Jamie discusses topical authority areas.
