Mentoring your SEO team effectively
- Part 1Scaling SEO deliverables with AI
- Part 2 Mentoring your SEO team effectively
Show Notes
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01:31A mentoring framework for building well rounded SEOsStart with understanding new team members strengths and skills theyd like to acquire. Build upon existing skills, like content writing, and gradually introduce complementary areas like technical SEO, and new skills to develop well-rounded SEOs.
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04:56Fostering a collaborative and educational culture in SEO teamsIts important to build an educational mindset within SEO teams. This is achieved by encouraging knowledge sharing through internal training sessions and open communication, ensuring everyone feels empowered to learn and contribute, regardless of experience level.
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08:31Maintaining engagement in mentorship programsTailor discussions to mentees' interests, and expertise, and probe to identify their current challenges. By prioritizing their passions and providing a supportive space for idea exchange and problem-solving, mentorship remains effective and enriching for both parties involved.
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12:09Providing guided support in mentorshipIn mentorship, it's valuable to provide guidance rather than offering immediate solutions. By listening and offering guidance, mentors empower mentees to find solutions independently while providing a supportive framework for growth.
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15:34The importance of asking for helpIn both mentoring and work scenarios, it's crucial to ask questions when uncertain, as seeking clarification benefits everyone involved. The reciprocal nature of mentorship not only aids mentees but also creates opportunities for continued learning and knowledge sharing.
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17:46Maintaining enthusiasm in SEO mentorshipWhen mentoring someone, its important to be enthusiastic as it plays a key role in keeping individuals motivated and engaged. Similarly, mentees should demonstrate enthusiasm for learning as this mutual enthusiasm helps maintain motivation throughout the journey.
Quotes
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"Within the field of search and SEO, if you're mentoring, try to keep that enthusiasm up as much as possible" - Eric Hoover
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"For people who are looking for mentors, show that excitement to learn." - Eric Hoover
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You will waste more time not knowing than just asking for help. I'd rather have someone ask me or the team for clarification, advice, or mentoring because it'll benefit everyone all around." - Eric Hoover
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"If someone is struggling to figure something out, I'll jump in a little more and help them. But mentorship is really about being there as a support system for them, not an immediate solution." - Eric Hoover
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"I've been doing SEO for a long time, but there are plenty of times I've been mentored by senior managers who are coming up with new ideas, new ways of working, etc. It's about building an educational mindset." - Eric Hoover
- Part 1Scaling SEO deliverables with AI
- Part 2 Mentoring your SEO team effectively
Up Next:
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Part 1Scaling SEO deliverables with AI
Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today, Eric discusses scaling SEO deliverables with AI.
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Part 2Mentoring your SEO team effectively
Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. Developing well-rounded SEOs requires a strategic approach that goes beyond technical knowledge. Mentorship becomes a cornerstone in this strategy, providing a framework for growth, guidance through challenges, and the support needed to unlock their full potential. Today, Eric discusses mentoring your SEO team effectively.