Schema & structured data’s role in SEO — Sara Kieffer-Hess // Booz Allen Hamilton
Sara Kieffer-Hess
Booz Allen Hamilton
- Part 1 Schema & structured data’s role in SEO — Sara Kieffer-Hess // Booz Allen Hamilton
- Part 2Writing for SEO vs marketing writing — Sara Kieffer-Hess // Booz Allen Hamilton
Show Notes
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02:35Going from national security to structured data and SEOBooz Allen Hamilton works with federal clients as a consulting firm. In the early days of schema, they worked with a government agency and learned how to do structured markup while doing SEO for that agency.
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03:38The significance of structured data in SEOThough structured data is often overlooked or misunderstood, its one of the most crucial elements of SEO. Clients tend to focus predominantly on keywords, often disregarding the importance of technical SEO and the implementation of structured data.
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05:46The evolution and importance of good structured data in SEO todayIn the past, implementing schema and structured data brought immediate value, resulting in traffic surges when added to websites. Having good structured data remains crucial today because metadata is the first thing search bots will read before getting into your webpages content.
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09:12The challenges of implementing schema markup todayInitially, the implementation of schema markup yielded immediate results with features like the Knowledge Graph on Google SERPs. However, getting immediate results is harder nowadays as enterprise CMS are not built to easily create the schema around structured data.
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12:53The future of structured data and its role in SEO and AIWhile structured data implementation has seen a decline, it still remains crucial for SEO strategies. Developments in generative content will need to be monitored in terms of the reliance on structured data to provide context and enhance content quality within search engines
Quotes
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"Structured data is one of the most crucial elements of SEO, and it's the one that everyone overlooks or doesnt understand." - Sara Kieffer-Hess
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"It's harder to implement schema markup today due to modern enterprise content management systems. Some aren't built to easily create the schema around structured data, making it harder to achieve desired results." - Sara Kieffer-Hess
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"When content isnt not owned by the web team, or marketing, etc, you're still able to do search strategies and have the best metadata when you're doing structured data markup." - Sara Kieffer-Hess
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"While I've seen a decline in people implementing schema markup, I still think it has such a crucial impact on SEO in general, and should be part of every SEO strategy." - Sara Kieffer-Hess
- Part 1 Schema & structured data’s role in SEO — Sara Kieffer-Hess // Booz Allen Hamilton
- Part 2Writing for SEO vs marketing writing — Sara Kieffer-Hess // Booz Allen Hamilton
Up Next:
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Part 1Schema & structured data’s role in SEO — Sara Kieffer-Hess // Booz Allen Hamilton
Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Schema and structured data are powerful tools for improving SEO by providing context and enhancing the visibility of web content. However, there has been a noticeable decline in people implementing schema markup due to misconceptions surrounding it. Today, Sara discusses schema and structured data's role in SEO
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Part 2Writing for SEO vs marketing writing — Sara Kieffer-Hess // Booz Allen Hamilton
Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Writing for SEO and marketing differ significantly in their focus and purpose. This distinction is crucial as it ensures content effectively serves both search engine visibility and audience engagement, contributing to overall marketing success. Today, Sara discusses writing for SEO versus marketing writing.
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