Secrets of Link Building pitfalls — Rad Paluszak // HuskyHamster

Radoslaw Paluszak, Husky Hamster’s CTO, discusses common tactics in eCommerce link building. Google sends mixed signals about what is allowed and what isn’t when it comes to link building. This makes it difficult for SEOs to truly know what the best practices are. Today, Radoslaw talks about link building pitfalls.
About the speaker

Rad Paluszak

HuskyHamster

is a little camera shy

Rad Paluszak is a CTO at Husky Hamster - link building agency that built over 30k links for their clients and recently opened up their outreach link-building service to a larger audience. Rad who calls himself a Technical SEO Artist, is a search engine optimization expert with 11 years of experience and a long-time software architect. Rad spoke at major industry conferences (Chiang Mai SEO, Affiliate World Barcelona), led talks at many UK universities (Bristol, Warwick Business School), and appeared in worldwide webinars (SEMrush). He also worked with a variety of household brands, like Skyscanner, Prymat, Raiffeisen Bank. Rad specializes in working out technicalities that connect and leverage elements of SEO for the best performance of his client campaigns.

Show Notes

  • 01:25
    How SEOs should treat link building
    SEOs tend to think of link building as a standalone activity. However, it should be built into your online marketing strategy
  • 03:20
    Wrong ways to approach link building
    Problems can arise when outsourcing to service providers without adequate research. Your company may get into trouble if those service providers are using black-hat tactics.
  • 05:30
    Choosing the right link building company
    Legitimate companies focus on the quality of the links and client research. The aim is to generate mutually beneficial content for the clients audience and the bloggers audience.
  • 07:29
    How link builders incentivise bloggers
    Bloggers receive value in the form of content. The content is crafted with their audience in mind, thus making it more useful for them.
  • 09:32
    Link building outreach campaigns
    Targeted content can be prepared prior to approaching selected bloggers. Bloggers respond positively to receiving other content formats like videos, infographics, tabular data, etc.
  • 11:58
    Link building and content creation costs
    Costs range from several hundreds to up to $2000. The key is to make the content reusable, ensuring that no duplication happens.

Quotes

  • "Theres a common misconception when you're dealing with a link building company, you're paying them for links. What you are actually getting from them is their time." -Radoslaw Paluszak, Husky Hamster, CTO

  • "Its important for a lot of research to be done into what it is that your client's website presents that will also benefit the blogger's audience." -Radoslaw Paluszak, Husky Hamster, CTO

  • "We create content upfront, in 70%-90% of cases. And then approach the bloggers that we already researched, and know that the content will fit their blogs." -Radoslaw Paluszak, Husky Hamster, CTO

  • "In 10%-30% of cases, we try to get in touch with the blogger, start chatting with them first, and then offer something." -Radoslaw Paluszak, Husky Hamster, CTO

  • "Bloggers react very positively to being offered different content. There's a lot of content forms that will probably be more effective than just providing an article." -Radoslaw Paluszak, Husky Hamster, CTO

  • "To create the content you need to build a great link can range from several hundred dollars up to up $2,000 sometimes." -Radoslaw Paluszak, Husky Hamster, CTO

  • "When we create more expensive content, we actually try to make it reusable. We try to make it in a way that we can have different angles for that content." -Radoslaw Paluszak, Husky Hamster, CTO

About the speaker

Rad Paluszak

HuskyHamster

is a little camera shy

Rad Paluszak is a CTO at Husky Hamster - link building agency that built over 30k links for their clients and recently opened up their outreach link-building service to a larger audience. Rad who calls himself a Technical SEO Artist, is a search engine optimization expert with 11 years of experience and a long-time software architect. Rad spoke at major industry conferences (Chiang Mai SEO, Affiliate World Barcelona), led talks at many UK universities (Bristol, Warwick Business School), and appeared in worldwide webinars (SEMrush). He also worked with a variety of household brands, like Skyscanner, Prymat, Raiffeisen Bank. Rad specializes in working out technicalities that connect and leverage elements of SEO for the best performance of his client campaigns.

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