Semantic Search’s impact on SEO — Kathy Brown // Searchmetrics

Quotes

• "For semantic search, I usually start with a very simple statement, things not strings. Google now understands that words have meaning and actively tries to figure out that meaning rather than just matching one string to another. It's no longer about just finding all these keywords and stuffing them into your page. It's about topics and making sure your page answers the right questions." - Kathy Brown, SEO Consultant at Searchmetrics

• "We used to have to optimize for all the different words that may mean the same thing. We no longer have to do that because Google does indeed understand that the search intent between two words are actually pretty similar. Eg: top doctor and best medical practitioner." - Kathy Brown, SEO Consultant at Searchmetrics

• "Creating your content around a topic and not a single keyword is key. I think the other thing is that pages with more comprehensive content around a topic that really answers all the possible questions about that topic, are doing better in SERPs rather than content that just focuses on one keyword." - Kathy Brown, SEO Consultant at Searchmetrics

• “MUM gives us the ability to make these semantic associations across different languages and media forms. This could be images, video, or audio. So that's really the next evolution in semantic search. Google now better understands the intent and meaning behind a piece of content.” - Kathy Brown, SEO Consultant at Searchmetrics