Creating and managing SEO engines — Bill King // Frase

Quotes

• “It's essentially the same thing. It's just swapping out different things.” - Bill

• “Poker was really great at helping you understand how to act with imperfect information.” - Bill

• “The thing that I'm not happy with or things that really bug me is not trying something and kind of getting deep into it “ - Bill

• “ Just being comfortable with things changing is not for everybody.” Bill

• “A really key thing either in business or in marketing is keeping a beginner's mindset. “- Bill

• “It's super important just to stay curious and to always be hungry about what's going to be the next thing, but not getting too focused on that and sort of abandoning what's working today. “- Bill

• “There is always this calculation that we're doing, which does seem very applicable to something that you'd be doing in poker. “ - Benjamin

• “ Some have more certainty and some have less certainty. “ - Bill