SEO becoming part of a college education — Cassidy Clement // Interactive Brokers

Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, delves into SEO in large language models and higher education. SEO is undeniably a relevant skill in the job market, but it's constantly changing which makes it hard to teach. However, as more students realize its importance in getting a job, and more companies demand it of applicants, SEO education will likely become formalized. Today, Cassidy discusses SEO becoming a part of a college education.
About the speaker

Cassidy Clement

Interactive Brokers

 is a little camera shy

Cassidy is Senior Manager of SEO and Content at Interactive Brokers

  • Part 1 SEO becoming part of a college education — Cassidy Clement // Interactive Brokers

Show Notes

  • 02:25
    The relevance of SEO in college education and the job market
    SEO's absence in formal college education, despite its high job market demand, requires students to rely on self-driven projects and internships to learn SEO skills. As SEO's value extends across industries, integrating it into education will become crucial.
  • 06:33
    Distinguishing between online courses and formal education in SEO
    A core degree program in digital marketing, encompassing SEO, is essential for understanding marketing channels. However, online courses are valuable for refining skills or foundational knowledge. Digital marketing will continue to evolve and integrate into traditional education.
  • 08:54
    Integrating SEO and digital marketing into traditional education
    Proven case studies and literature are needed to sell the idea to education stakeholders and make the case for its inclusion in formal education. As more money flows out of marketing channels, schools will likely be pressured to teach digital marketing formally.
  • 11:30
    The evolution of SEO education through market demand
    As students recognize the importance of SEO and digital marketing skills for their career prospects, and companies seek specific skills, institutions will adapt their curricula. This shift may take time but is crucial in aligning education with industry needs.
  • 14:04
    Key skills and components of an SEO education curriculum
    The basics should include technical, content, and paid v.s organic aspects. Courses to cover include marketing, statistics, business, design, journalism, and consumer behavior to create a well-rounded SEO education that prepares students for various roles in the field.

Quotes

  • "Textbooks arent changing at the rate that SEO is. And because there arent many digital marketing courses in colleges just yet, that makes it hard for people to find that spark initially." - Cassidy Clement "In 2023, the idea of a storefront is unfortunately not as common as it was 100 years ago. Your storefront is your website. So in order to properly market, you have to understand your different marketing channels." - Cassidy Clement

  • "SEO in and of itself is the mix of analytic thinking and some creative content thinking. And I think it's going to be a core competency of the degree." - Cassidy Clement

  • "I think that it's going to take the students and companies showing a desire for SEO in school curriculums, because the product is the education. So the customer speaks, and that's what usually leads to changes." - Cassidy Clement

  • Part 1 SEO becoming part of a college education — Cassidy Clement // Interactive Brokers
About the speaker

Cassidy Clement

Interactive Brokers

 is a little camera shy

Cassidy is Senior Manager of SEO and Content at Interactive Brokers

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    Part 1SEO becoming part of a college education — Cassidy Clement // Interactive Brokers

    Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, delves into SEO in large language models and higher education. SEO is undeniably a relevant skill in the job market, but it's constantly changing which makes it hard to teach. However, as more students realize its importance in getting a job, and more companies demand it of applicants, SEO education will likely become formalized. Today, Cassidy discusses SEO becoming a part of a college education.