SEO Career Day — Tyson Stockton // Previsible

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, takes a thorough look at the current job market in the SEO industry. Layoffs have been a concern in the job market due to the uncertain economic climate. However, the SEO job market continues to grow as SEO skills are being sought after in a wider range of positions, rather than just being focused on individuals with specific SEO titles. Today, Tyson uses his team's SEO hiring database to understand who's getting paid in the SEO space.
About the speaker

Tyson Stockton

Previsible

 - Previsible

Tyson is Co-Founder and Educational Partner at PreVisible.io

  • Part 1 SEO Career Day — Tyson Stockton // Previsible

Show Notes

  • 02:04
    Overview of the current SEO job market
    While there is some uncertainty due to the economy, there are still a number of opportunities available in the SEO industry. In addition, SEO skills are being sought after in a wider range of positions, rather than just being focused on individuals with specific SEO titles.
  • 03:57
    The expansion of SEO skills into other industries and roles
    SEO skills are being sought after in a wider range of positions, including content strategists, content managers, product managers, etc. This is an opportunity for SEOs to branch out into other fields as businesses recognize the need to invest in SEO.
  • 06:10
    Demand for SEO product managers at the enterprise level
    There is a growing demand for SEO professionals with product management experience at the enterprise level. At this level, there are higher expectations for SEO professionals to have experience working with and managing the product side of a company.
  • 07:05
    Trends in the enterprise SEO job market
    Despite some companies experiencing layoffs, the SEO job market is still growing, especially within the enterprise sector. Positions are available at Adobe, Spotify, Macy's, and Microsoft, and there has been an increase in openings at the director level and above.
  • 09:32
    The current temperature of the SEO job market
    Three to four months ago, the SEO job market was very competitive due to candidate quality and the number of jobs available. While that demand has eased slightly, the market should continue to grow as the economy recovers.

Quotes

  • "Whether it's LinkedIn jobs or any of the other platforms, we are seeing more and more positions showing up with SEO as a skillset or requirement for other fields." -Tyson Stockton, Co-Founder, PreVisible.io

  • "In the past two or three years, there were more job openings for SEO managers and directors. Now, were seeing SEO skills become a requirement across other functions." -Tyson Stockton, Co-Founder, PreVisible.io

  • "If youre an SEO with aspirations of branching out, SEO skills being in demand across various industries creates more opportunities to explore new roles outside of traditional SEO roles." -Tyson Stockton, Co-Founder, PreVisible.io

  • "We've been seeing a lot of openings from Adobe. The last time I checked, Spotify had three open positions with them. Macy's had a few, so there are openings even within the retail space." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Four months ago, the SEO job market was competitive and you had to lure SEOs in because of the many opportunities. It's cooled off a bit since then, but there are still many opportunities." -Tyson Stockton, Co-Founder, PreVisible.io

  • Part 1 SEO Career Day — Tyson Stockton // Previsible
About the speaker

Tyson Stockton

Previsible

 - Previsible

Tyson is Co-Founder and Educational Partner at PreVisible.io

Up Next:

  • Current Podcast

    Part 1SEO Career Day — Tyson Stockton // Previsible

    Tyson Stockton, PreVisible.io Co-Founder and Education Partner, takes a thorough look at the current job market in the SEO industry. Layoffs have been a concern in the job market due to the uncertain economic climate. However, the SEO job market continues to grow as SEO skills are being sought after in a wider range of positions, rather than just being focused on individuals with specific SEO titles. Today, Tyson uses his team's SEO hiring database to understand who's getting paid in the SEO space.