How to Bring Humans and Search Bots Together — Jeff Coyle // MarketMuse

About the speaker

Jeff Coyle

MarketMuse

- MarketMuse

Show Notes

  • 01:29
    How humans and search bots work together
    Underneath any topic you want to write on, there are countless concepts to consider. This is where the bots come in by telling you whats most relevant.
  • 05:00
    Todays technology surrounding evaluation, research, production
    SEOs should be the first to influence what you write about. MarketMuse can help with content research and planning based on where you are with your website and where you want to go.
  • 08:25
    Machines creating content
    Today, you can train language models to write content drafts or ideas for you. So you still have to proof the content. So look at it as a way to help improve in your content.
  • 12:39
    The relevance of the human component to content product
    The human touch to content production will still remain relevant. Natural language technology serves to make this process more efficient, especially for mass content production.
  • 16:48
    Effectively using of AI
    The AI isnt supposed to write your final content. Its only an amplifier. So to avoid bad content, you still need to edit your AI-generated content.

Quotes

  • "We might need to look at natural language databases that we own or manage to understand what it means to be an expert on this topic." - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • "Underneath a topic, there's thousands, hundreds of thousands of concepts to consider, but we can tell you which ones are most relevant..." - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • "SEOs need to influence what happens before you even decide what you're going to write about." - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “You've got to analyze your entire site.. but also potentially looking at competitors, and understanding maybe what they're renting for.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “Bring your own keyword list. I can throw it in. And we'll tell you where you have authority, a competitive advantage, gaps, how much content you need to write.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “We build out comprehensive content briefs for writing teams that give possible outline questions, subheadings, internal and external linking recommendations.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “They don't have to do the keyword research, the SEO, the writing expert, the SME and the editorial leader are all gonna be on the same page.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “Basically you can train language models to write and tune them to write really, really well now. And it's only going to get better.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “They were able to cover 100% of local state and national elections with the help of AI. They used to cover about 5%.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “Really smart people are seeing how they can use AI for their advantage. And the masses right now, unfortunately, are using it to build low quality content, which doesn't work.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

  • “There's a lot of room to grow when it comes to AI-created content. Its a powerful tool and something that could really amplify what good search teams are doing” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse

About the speaker

Jeff Coyle

MarketMuse

- MarketMuse

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