SEO & Digital Marketing During Recession — David Tile // Article-Writing Co
- Part 1 SEO & Digital Marketing During Recession — David Tile // Article-Writing Co
- Part 2Is AI the Death of the Copywriter? — David Tile // Article-Writing Co
Show Notes
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01:43The reality of the current economic downturnThe emotional context of the economy is being perceived as a recession, despite the technical definition. Overall, the past 12 months have been characterized by financial difficulties for many individuals such as difficulties paying bills and insecurity in the job market.
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03:40How to approach SEO marketing in the current economic downturnDespite the current economic downturn, there is a significant opportunity for investment in SEO, particularly in brand and publicity. So, those with the ability to invest now should take advantage of the fertile ground available in preparation for when things pick up again.
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07:39Building brand and authority in SEO marketingArticle-Writing Co prioritizes building brand reputation through author authority and personal branding to generate high-quality content for clients. They focus on thought leadership and publication in reputable trade publications for strong SEO results, instead of relying on tricks.
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11:13Unicorn brands and the need for discovery through SEOThe unicorn brands of the world like Apple, Microsoft, and Airbnb have reached a level of brand recognition where they no longer need to rely on search results for brand discovery. However, this level of brand recognition is not attainable for most small and medium businesses.
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15:45The impact of AI on content writing and copywritingWhile AI software is affecting the content writing and copywriting industry, generic content produced by AI will not be able to match the human experience. Ultimately, its an opportunity for content writers and SEOs able to create compelling and dynamic content.
Quotes
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"30% of Canadians are having a hard time meeting their rent, or grocery payments, etc. Inflation is through the roof and money is tightening up on a month-to-month basis." -David Tile, CEO, Article-Writing Co
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"If you have the say, balls to be investing in SEO, brand, etc right now, there's a significant fertile ground available to you, when the cycle starts to pick up again." -David Tile, CEO, Article-Writing Co
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"SEO cycles are four to 12 months. If you have the wherewithal to be investing in brand and publicity, there will be an emotional narrative that replaces the recession hype." -David Tile, CEO, Article-Writing Co
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"The average recession is 12 to 18 months. So, eventually, we're going to come out of it, and there's going to be a real cycle of let's get back on our hustle and our grind." -David Tile, CEO, Article-Writing Co
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"For four or five years now with our clients, weve been really obsessed with brand in the biggest possible definition and how that should relate to actual SEO results." -David Tile, CEO, Article-Writing Co
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"I don't think Apple, Airbnb, or Microsoft, the unicorns of the world, are using search for brand discovery. I think they're beyond the need for SEO and that's why they can focus on brand." -David Tile, CEO, Article-Writing Co
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"We've lost several $100,000 in annual revenues from customers that have just said, we're looking to cut back and start using AI software to replace human talent." -David Tile, CEO, Article-Writing Co
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"We tell our customers when we use AI tools, but it's only getting us 60% of the way there. We might use it to augment the piece. But then we're going to fact-check and make sure it's compelling." -David Tile, CEO, Article-Writing Co
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"With respect to SEO, you shouldn't be allergic to leveraging AI tools." -David Tile, CEO, Article-Writing Co
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"When the cost of production of generic level content is basically zero now with ChatGPT, content writers and SEOs have a serious opportunity to showcase and nail their value." -David Tile, CEO, Article-Writing Co
- Part 1 SEO & Digital Marketing During Recession — David Tile // Article-Writing Co
- Part 2Is AI the Death of the Copywriter? — David Tile // Article-Writing Co
Up Next:
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Part 1SEO & Digital Marketing During Recession — David Tile // Article-Writing Co
David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. During a recession, it's crucial for businesses to stay visible and attract new customers while keeping a tight budget. By leveraging the power of SEO and content marketing, companies can increase their online visibility, establish thought leadership, and drive targeted traffic to their website – all while maximizing their return on investment. Today, David discusses SEO and content marketing in a recession.
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Part 2Is AI the Death of the Copywriter? — David Tile // Article-Writing Co
David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. AI may seem like a threat to the future of copywriting, but the truth is, it's still no match for human storytelling. With its limitations in capturing the depth and complexity of human emotions, the need for talented copywriters remains ever-present. Today, David discusses whether AI will be the death of copywriting.
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