SEO challenges and predictions for 2023 — Alexander Rehnborg // GetResponse
- Part 1SEO for SaaS companies — Alexander Rehnborg // GetResponse
- Part 2What is the ROI of your SEO? — Alexander Rehnborg // GetResponse
- Part 3 SEO challenges and predictions for 2023 — Alexander Rehnborg // GetResponse
Show Notes
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02:17Upcoming challenges in the SEO landscape in 2023Google will continue to prioritize E-A-T to determine which websites content to promote based on its authority and expertise within an industry. SaaS companies will need to identify in-house experts capable of producing great content that ranks.
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03:41Creating authority, trust, and expertise for a brandSaaS companies can identify in-house heroes and provide them with a platform to produce product content. Individuals from the Customer Success department can also contribute blog posts and be used in PR campaigns.
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05:02How rising inflation will affect marketing budgets and hiring in 2023As paid campaign costs continue to rise, more marketing budget will be given to SEO as an investment channel. Additionally, companies that are able to provide great benefits and flexibility to work remotely will continue to recruit and hire top talent.
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06:37Ways to retain top SEO talent in 2023Provide SEOs with the opportunity for career and personal development. Companies will also need to build teams capable of working remotely or risk losing top talent to inflexibility.
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08:21Predictions for alternative searchReview platforms will continue to capture more visibility from SaaS companies because they already have the trust and expertise. So, SEOs will need to partner with affiliates and other sites to maximize referrals from those sites.
Quotes
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"One untapped resource in SaaS companies is the customer success department. There you have product experts who typically understand the market well because they speak to customers." -Alexander Rehnborg, Head of SEO, GetResponse
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"Taking the people that already know the company and the product well, and giving them a platform.is truly something that can work well for SaaS." -Alexander Rehnborg, Head of SEO, GetResponse
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"SEO will become even more important as a channel for investment next year because the cost of paid campaigns will continue to go up. A lot of marketing budgets will be shifted to the SEO team." -Alexander Rehnborg, Head of SEO, GetResponse
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"If you offer great benefits and give people the flexibility to work remotely, your company will get to hire and develop great employees." -Alexander Rehnborg, Head of SEO, GetResponse
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"I think both campaigns and hirings for next year will be a struggle for a lot of companies." -Alexander Rehnborg, Head of SEO, GetResponse
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"We're not going back to the pre-pandemic situation; that nine to five. It's going to be much more flexible and leadership will need to acknowledge that or they're going to lose employees." -Alexander Rehnborg, Head of SEO, GetResponse
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"We need to figure out how to build teams that can partially or fully work remotely and build an online company culture where people feel motivated, engaged, and there's empathy between people." -Alexander Rehnborg, Head of SEO, GetResponse
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"For SaaS businesses, the review platforms will continue to grow in importance. They will capture more organic visibility because they already have the trust and the expertise." -Alexander Rehnborg, Head of SEO, GetResponse
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"To reclaim some of the visibility lost to affiliates means joining them, having an open conversation about updating content, and ensuring that your business is accurately represented by them." -Alexander Rehnborg, Head of SEO, GetResponse
- Part 1SEO for SaaS companies — Alexander Rehnborg // GetResponse
- Part 2What is the ROI of your SEO? — Alexander Rehnborg // GetResponse
- Part 3 SEO challenges and predictions for 2023 — Alexander Rehnborg // GetResponse
Up Next:
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Part 1SEO for SaaS companies — Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. When it comes to SaaS companies, the first business model is producing software for one business area while the second is the all-in-one route where more features and integrations are added. But, regardless of the business model, SaaS companies need to have a solid search engine presence, and that’s where SaaS SEO comes into play. Today, Alexander discusses SEO for SaaS companies.
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Part 2What is the ROI of your SEO? — Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. Much like any other investment, companies need to calculate the ROI of their SEO campaigns. However, there are a lot of factors that must go into this calculation because there are so many customer touchpoints before the conversion occurs. Today, Alexander discusses the ROI of your SEO.
Play Podcast -
Part 3SEO challenges and predictions for 2023 — Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. SEO is forever evolving, and as 2023 draws near, SaaS companies will need to adjust their strategies to stay ahead of competitors in search. Plus, as inflation continues to rise, companies will have to face campaign and hirings challenges for next year as marketing budgets shift more towards SEO and people demand more flexibility in their working arrangements. Today, Alexander discusses some SEO challenges and predictions for 2023.
