SEO Forecasting Made Simple
- Part 1 SEO Forecasting Made Simple
- Part 2Name one technology that has become useless for this AI era.
- Part 3Should you kill a blog because AI overviews is taking up the traffic?
Show Notes
-
02:15: Background and SEO Journey
A 13-year SEO veteran discusses falling into the industry through development work and the importance of hands-on learning over theoretical courses.
-
04:57: Communicating Traffic Declines to Executives
Strategies for explaining declining traffic metrics while maintaining focus on revenue-driven KPIs that matter to business leadership.
-
07:25: Forecasting in Uncertain Times
Approaches to forecasting SEO performance when traditional metrics like impressions are unreliable and historical data no longer predicts future results.
-
10:19: Balancing AI Hype with SEO Fundamentals
Managing executive expectations around AI traffic while maintaining focus on core SEO practices and educating stakeholders on realistic AI capabilities.
-
13:49: Custom AI Implementation for SEO Teams
Building client-specific AI agents and custom GPTs to enhance workflow efficiency while maintaining quality through proper training and education.
-
16:43: Quality Control in AI-Assisted SEO Work
Implementing human-in-the-loop validation processes to ensure AI outputs meet quality standards before client delivery.
-
18:37: Scaling AI Education Across Organizations
Creating structured learning environments with guardrails for internal teams, clients, and partner agencies to safely adopt AI tools.
-
22:56: Measuring AI Discovery Impact
Tracking visibility signals and competitor performance using tools like SEO Monitor to gauge success in the evolving search landscape.
-
- Part 1 SEO Forecasting Made Simple
- Part 2Name one technology that has become useless for this AI era.
- Part 3Should you kill a blog because AI overviews is taking up the traffic?
Up Next:
-
Part 1SEO Forecasting Made Simple
80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO value through revenue attribution rather than vanity metrics, implementing custom LLM agents for competitive analysis and localization, and measuring success through competitor visibility tracking when traditional traffic metrics no longer reflect true performance.
-
Part 2Name one technology that has become useless for this AI era.
80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages performance strategies across 300 enterprise clients while navigating complex B2B attribution challenges in an era where traditional SEO metrics no longer correlate with business outcomes. She presents frameworks for measuring ROI through first-party data integration, forecasting methodologies that prioritize revenue attribution over vanity metrics, and strategic approaches to AI tool implementation that maintain quality through human-in-the-loop validation processes.
Play Podcast -
Part 3Should you kill a blog because AI overviews is taking up the traffic?
80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients, demonstrating measurable ROI growth even as traditional metrics decline. She presents frameworks for transitioning from impression-based forecasting to first-party revenue attribution, implementing custom AI agents for competitive analysis while maintaining human validation protocols, and establishing executive communication strategies that prioritize business impact over vanity metrics.
Play Podcast
