SEO Jobs Report
Tyson Stockton
Previsible
Tyson is Co-Founder and Education Partner at Previsible
- Part 1 SEO Jobs Report
Show Notes
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02:04SEO job market trends and data analysisTyson and his team have been collecting SEO job data from various sources, including Google. By doing so, they can provide data-backed insights into current trends and equip SEOs seeking career advancement and hiring managers with actionable recommendations to stay competitive.
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03:41SEO job market breakdownThe SEO job data covers over 2,000 postings with a focus on full-time roles at companies with 2-4 SEO professionals. Remote work accounts for 32% of SEO job openings while the distribution of jobs is fairly evenly distributed in terms of the population of cities.
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05:54SEO job distribution and tech hubsWhile cities like San Francisco have 2% of the total SEO jobs, they also have a higher concentration of senior SEO positions compared to other major cities. Ultimately, tech cities like San Francisco offer more opportunities for senior SEOs than a city like Chicago.
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06:42Breakdown of SEO job demand by seniority levelsSenior roles like VP and Director comprise a smaller percentage of available positions. The majority of demand is focused on manager-level roles at 43%, followed by analysts and specialized positions such as technical and content SEO roles.
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07:59In demand skills for SEO jobsThe most in-demand skills hiring managers are looking for include Google Analytics 4, ChatGPT, Google Search Console, and Semrush. In addition, 26% of all job postings also required skills in HTML and CSS.
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09:49SEO compensation trendsInitial observations suggest that compensation for SEO roles is on the rise. For SEO managers with five years or more of experience, the salary ranges from 75k to 120k. However, comprehensive historical data is yet to be gathered to confirm the upward trend in SEO salaries.
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11:28The SEO Jobs Report publicationThe data collection will continue until the end of the quarter, and the report will be published in April. This quarterly report will be available on Previsible.io, and updates will also be shared on Tysons LinkedIn for those interested in accessing the latest insights on SEO job trends.
Quotes
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"32% of all the jobs that we looked at within this total SEO job data set have been remote US-based." - Tyson Stockton
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"While its a tough market for VP level positions at 0.5% of all job postings, director level was 11% of all the SEO jobs analyzed, and the largest group was SEO managers at 43% of all the available positions." - Tyson Stockton
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"The most common skill required in all the SEO job postings is Google Analytics 4 at 43%" - Tyson Stockton
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"26% of all job postings require HTML and CSS skills. This underscores the table stakes nature of having at least a basic understanding of HTML for individuals pursuing SEO roles." - Tyson Stockton
- Part 1 SEO Jobs Report
Tyson Stockton
Previsible
Tyson is Co-Founder and Education Partner at Previsible
Up Next:
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Part 1SEO Jobs Report
Tyson Stockton, Co-Founder and Education Partner at Previsible, explores hiring trends within the SEO job market. The world of SEO is constantly evolving, and so are the skills and experience employers seek. To navigate this dynamic field, it's crucial to stay updated on the latest job market trends. The SEO Jobs Report aims to uncover key trends and actionable insights to equip both SEO professionals and hiring managers with the knowledge they need to stay ahead of the curve. Today, Tyson discusses SEO job trends and hiring in the industry.
