SEO secrets for Shopify store owners — Kevin Indig // Shopify

About the speaker

Kevin Indig

Shopify

- Shopify

Show Notes

  • ·4:17 SEO is a major e commerce cha el. ·4:24 Some of the challenges in optimizing a platform, not an individual store. ·5:44 Scaling globally ·7:40 SEO-optimizing for a brand ·9:05 SEO as a marketing cha el for Shopify ·12:24 Some of the challenges working with this type of platform(Shopify), as opposed to this kind of more traditional marketplace model. ·12:56 Shopify is in ecommerce, but we are SaS player in ecommerce. ·15:48 We're interested in creating way more stores around the corner and allowing people to build their own businesses, instead of becoming part of a huge cock wheel where they have to share their revenue with the aggregator that they live on.

Episode Summary

  • ·“ SEO is a zero sum game,” - Kevin ·“ We don't do a lot of capitalization of the data that we get from merchants. “ - Kevin ·“It is very hard for SEO to give kind of a prescription that fits everyone,” - Kevin ·“ We really don't want to become a place where you have to seek rent to succeed.” - Kevin
About the speaker

Kevin Indig

Shopify

- Shopify

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