Why 1% of domains own 99% market share — Tom Wells // Wells & Harris
- Part 1SEO spend allocation to own your niche — Tom Wells // Wells & Harris
- Part 2 Why 1% of domains own 99% market share — Tom Wells // Wells & Harris
Show Notes
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02:04Why 1% of domains own 99% of market shareThere are a lot of dormant websites online today, and only a few domains get above a 1% market share. To get above a 1% market share, you need a content strategy, and your product or service must be valuable and meet user needs.
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04:13Building domain authorityRather than the classic SEO metrics, its about looking at how well your product or service meets user needs, and how they are received in the market. Then, youre optimizing your website to meet user needs.
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06:02How Googles understanding of passages is impacting market share splitsGoogle will only rank a passage when its coming from a high-quality page. So, the landing page, passage, and domain all need to be thematically related for Google to prioritize your content.
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08:56How to get your domain in the 1% of domains own 99% of market shareTo amplify your domains authority, you need a holistic marketing strategy that includes SEO spend and a highly optimized website. So, its about doing the necessary research to understand user needs in order to satisfy their searches.
Quotes
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"We were quite surprised to learn that over a 20,000 keyword set, very few domains actually go above a 1% market share." -Tom Wells, Co-Founder, Wells & Harris
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"To get above a 1% market share, you have to have an important, valuable product and service that's meeting user needs. And, you need to have a content strategy." -Tom Wells, Co-Founder, Wells & Harris
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"It's unlikely that a well-written passage on a poorly optimized page would still rank super well." -Tom Wells, Co-Founder, Wells & Harris
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"You can actually get an indication of how competitive, brand-wise, a niche is by looking at what sites rank." -Tom Wells, Co-Founder, Wells & Harris
- Part 1SEO spend allocation to own your niche — Tom Wells // Wells & Harris
- Part 2 Why 1% of domains own 99% market share — Tom Wells // Wells & Harris
Up Next:
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Part 1SEO spend allocation to own your niche — Tom Wells // Wells & Harris
Tom Wells, Co-Founder of Wells & Harris, talks about the changes and power of SEO data. SEO is often undervalued in comparison to paid search even though the ROI from organic search can be phenomenal when it’s done well. If clickthrough rates are any indication, it’s imperative that brands invest in SEO, but it must be done strategically for positive results. Today, Tom discusses SEO spend allocation to own your niche.
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Part 2Why 1% of domains own 99% market share — Tom Wells // Wells & Harris
Tom Wells, Co-Founder of Wells & Harris, talks about the changes and power of SEO data. Many early-stage startups make the mistake of focusing solely on performance marketing without investing in long-term growth strategies. However, without a holistic marketing strategy that incorporates organic search, many of these companies are unable to continue to grow and scale their businesses. Today, Tom discusses why 1% of domains own 99% of the market share.
