Succeeding against large companies with smaller budgets
- Part 1SEO testing & optimization
- Part 2 Succeeding against large companies with smaller budgets
Show Notes
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04:49Strategies for Competing Against Larger CompaniesSuggests turning one long-form blog post into multiple short-form content pieces for different platforms like YouTube, Instagram, and podcasts.
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06:36Focusing on Topical Authority and ExpertiseShares an example of how SEO Testing focused on Google Search Console topics to build topical authority and drive traffic.
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15:41Staying Optimistic and FocusedAdvises focusing on areas of expertise and topical authority to stand out in the competitive landscape.
Quotes
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“Google, at least at the minute, they seem to definitely have a preference for that user generated content.” - Ryan Jones
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“Content creation is getting harder and harder, or maybe if it's not getting harder, it's certainly getting more expensive when we have to try and sort of maybe hire editors to make sure the content is as good as it can be.” - Ryan Jones
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“Google favors click through rates in the SERP and that kind of thing. They're doing regular tests all the time. And if they see that a result in position 10 is getting more clicks than the result in position one, then it just makes sense for them to move that around. And that's where you see that kind of ranking growth that then leads to more organic visits.” - Ryan Jones
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“It may seem like an impossible task sometimes when you're writing all this good content and it doesn't necessarily seem to rank anywhere, but keep working on it. It's a long process and it will eventually bear through, even in the current landscape of Google focusing on these bigger companies and user-generated content.” - Ryan Jones
- Part 1SEO testing & optimization
- Part 2 Succeeding against large companies with smaller budgets
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Part 1SEO testing & optimization
Ryan Jones, the expert behind SEOTesting, discusses the nuances of SEO testing and optimization. He emphasizes the importance of small businesses using smart, strategic SEO practices to compete against larger companies with more substantial budgets. By leveraging unique insights and efficient tools available at SEOTesting.com, Ryan illustrates how businesses can enhance their online presence effectively. Today, Ryan shares valuable tips on maximizing SEO efforts without breaking the bank.
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Part 2Succeeding against large companies with smaller budgets
Ryan Jones, the expert behind SEOTesting, discusses strategies for succeeding against large companies with smaller budgets. He emphasizes the importance of leveraging unique strengths and smart SEO tactics to compete effectively. Ryan shares insights on how small businesses can maximize their resources to gain a competitive edge.
