SEO will never die…here’s why
- Part 1 SEO will never die…here’s why
- Part 2Why you shouldn’t do SEO at an early stage company
Show Notes
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0:00SEO's importance in marketing, despite its evolution.Recounts the early days of search marketing, characterizing it as a "gray hat" era with limited regulations and a more experimental approach.
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5:18The future of search and optimization, with a focus on Google and AI.Predicts optimization and search will continue to evolve, despite claims of search's demise.
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12:34SEO and search engine bias towards larger brands.Discusses how bigger brands have an advantage in search results due to their higher engagement metrics and topical authority.
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20:41SEO strategies for early stage companies.Discuss the importance of keeping SEO conversations simple and easy to understand for non-experts.
Quotes
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"If you were to ask me, what is the current algorithm, I don't know. Back in my day, they had animal names, that's all I remember." - Pedro Matriciano
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"Search gives you better insight on your audience than any other channel can, because you know exactly what they're searching about, exactly what term they use to find you." -Pedro Matriciano
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"If you don't know how to do search, ultimately you don't understand your audience." - Pedro Matriciano
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"Truth is, people are always going to have to search for things, search for businesses, search for solutions, and other people are going to optimize." - Pedro Matriciano
- Part 1 SEO will never die…here’s why
- Part 2Why you shouldn’t do SEO at an early stage company
Up Next:
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Part 1SEO will never die…here’s why
Pedro Matriciano, Director of Growth at Bookclub, delves into the reason SEO will never die. In this episode, Pedro discusses the future of search optimization in an AI-driven world, highlighting the importance of understanding the audience through search. He also discusses SEO strategies for startups, emphasizing the importance of focusing on the big picture and keeping things simple. Despite some claims that SEO is dead, Pedro insists that it will continue to be a crucial channel for businesses to reach their target audience.
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Part 2Why you shouldn’t do SEO at an early stage company
Pedro Matriciano, Director of Growth at Bookclub, delves into the reason you shouldn't do SEO at an early stage company. In this episode, Pedro shares his perspectives on the viability of investing in SEO for early-stage companies, arguing that SEO may not be the best strategy due to limited brand recognition and resources. He goes further to emphasize the importance of a well-built website, technical SEO, and analytics, as well as branding elements and technical SEO. He further discusses the challenges of selecting the right SEO partner for a business, emphasizing the importance of thorough research and avoiding agencies that make unrealistic promises.
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