Why you shouldn’t do SEO at an early stage company
- Part 1SEO will never die…here’s why
- Part 2 Why you shouldn’t do SEO at an early stage company
Show Notes
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0:00SEO effectiveness for early stage companies.Shares insights on why SEO is crucial for early-stage companies.
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6:19SEO strategies for early stage companies, focusing on product market fit and technical SEO basics.Emphasizes the importance of understanding product market fit and identifying target audience.
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11:32SEO strategies for startups, including agency vs in house hires.Agencies are recommended for SEO support, but research is key to finding a good partner.
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15:11SEO and marketing strategies for business growth.Shares insights on SEO, content marketing, and more.
Quotes
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"When you're working for a small company,[...], it's really easy to SEO for that." - Pedro Matriciano
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"SEO for me, I would only prioritize it if I was doing for more traditional business, because I know I'll get quick results." -Pedro Matriciano
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"It's hard to build a whole content marketing strategy for your SEO if you don't know what you're SEO for" - Pedro Matriciano
- Part 1SEO will never die…here’s why
- Part 2 Why you shouldn’t do SEO at an early stage company
Up Next:
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Part 1SEO will never die…here’s why
Pedro Matriciano, Director of Growth at Bookclub, delves into the reason SEO will never die. In this episode, Pedro discusses the future of search optimization in an AI-driven world, highlighting the importance of understanding the audience through search. He also discusses SEO strategies for startups, emphasizing the importance of focusing on the big picture and keeping things simple. Despite some claims that SEO is dead, Pedro insists that it will continue to be a crucial channel for businesses to reach their target audience.
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Part 2Why you shouldn’t do SEO at an early stage company
Pedro Matriciano, Director of Growth at Bookclub, delves into the reason you shouldn't do SEO at an early stage company. In this episode, Pedro shares his perspectives on the viability of investing in SEO for early-stage companies, arguing that SEO may not be the best strategy due to limited brand recognition and resources. He goes further to emphasize the importance of a well-built website, technical SEO, and analytics, as well as branding elements and technical SEO. He further discusses the challenges of selecting the right SEO partner for a business, emphasizing the importance of thorough research and avoiding agencies that make unrealistic promises.
