Should SEOs pay more attention to offline marketing for SEO?
Mordy Oberstein
Wix & Unify Brand Marketing
- Part 1Should SEOs care about PR & Marketing?
- Part 2 Should SEOs pay more attention to offline marketing for SEO?
Show Notes
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05:30Integrating PR and marketing strategies to boost SEO efforts.The discussion focused on how combining traditional PR with modern SEO tactics can enhance organic growth and visibility.
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10:45Differences between traditional PR/marketing and modern SEO strategies.Exploring how the evolution of digital marketing has shifted the strategies used in PR and SEO, and how these can be effectively integrated.
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15:20Leveraging specific PR and marketing techniques for better SEO.The conversation covered various techniques that can be utilized to improve search engine performance and overall brand visibility.
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21:00Enhancing brand authority and trust through SEO and PR alignment.Detailed how aligning SEO activities with broader PR and marketing campaigns can build stronger customer trust and brand authority.
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26:50Measuring the impact of integrated SEO, PR, and marketing efforts.Discussed methods to quantify the success of collaborative efforts and their direct impact on business growth and SEO outcomes.
Quotes
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"Offline marketing is community building, real community building." - Mordy Oberstein
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"Digital to a certain extent is artificial and there's no way around that." - Mordy Oberstein
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"Just like you need to take part of your marketing offline, you also need to take part of your mind offline." - Mordy Oberstein
- Part 1Should SEOs care about PR & Marketing?
- Part 2 Should SEOs pay more attention to offline marketing for SEO?
Up Next:
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Part 1Should SEOs care about PR & Marketing?
Head of SEO Brand at Wix and Founder at Unify, Mordy Oberstein, discusses should SEOs care about PR and Marketing? In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO tactics, leveraging specific PR and marketing techniques for SEO performance,enhancing brand authority and customer trust through SEO alignment, and measuring the success of integrated SEO, PR, and marketing strategies.
Play Podcast -
Part 2Should SEOs pay more attention to offline marketing for SEO?
Head of Communications at Wix & Unify Brand Marketing, Mordy Oberstein, discusses whether SEOs should pay more attention to offline marketing strategies for SEO enhancement. In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO strategies, leveraging specific PR and marketing techniques for better SEO, enhancing brand authority and trust through SEO and PR alignment, and measuring the impact of integrated SEO, PR, and marketing efforts.
