Should you bother doing SEO in 2021? — Eli Schwartz // elischwartz.co

Show Notes

• ·01:50 : Product-Led SEO: The Why Behind Building Your Organic Growth Strategy ·Eli talks the details about why he was inspired to create this book. When he could not find a book on SEO strategy, he decided to compile his many years of insider knowledge of SEO strategy consultation into a book. Eli gained his experience from helping many companies worldwide to grow their SEO, including Zendesk, Quora, Gusto, and Shutterstock. Ben and Eli discuss who this book is for. ·04:16 : Organic Growth Strategy versus SEO ·Eli and Ben discuss when you should be investing in SEO as a cha el. Consider whether or not people are actually searching in search engines for your product or service. But this doesnt mean that you shouldnt be producing content, though. Ben and Eli discuss in detail how to determine if you should be investing in SEO. ·06:33 : Should you still create content if SEO is not for you? ·Ben and Eli discuss the role that content plays in marketing. While SEO is all about getting your content to rank well in search engines, you still need content for other organic traffic. Ben and talk about when B2B companies can consider SEO as a lucrative cha el and when they should not. It depends on the capacity of your business to support enterprise-level customers. ·09:43 : Is SEO right for all consumer brands? Who is SEO right for? ·Every brand has to make the decision regarding whether or not SEO is the right cha el. Are there specific industries that should not be investing in SEO? Ben and Eli discuss how you can decide if SEO is the right marketing cha el for your business. Once you determine that SEO is right for you, your next move is to decide on how you will approach it. ·13:09 : Product-led SEO versus other types of SEO ·Ben and Eli talk about what separates product-led SEO from other types of SEO. Eli defines product-led SEO and shares examples of how you can approach your strategy. It all boils down to who you want to put at the front and center of your targeting. Ben and Eli talk about why product-led SEO outperforms other types of SEO. ·15:43 : What motivated Eli to write this book? ·Eli shares the details surrounding why he wrote the book. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy can help you to determine whether or not you need to be focused on investing in SEO. Eric continues on his path as an SEO growth advisor and consultant, now with the help of his new book!