Should you bother doing SEO in 2021? — Eli Schwartz // elischwartz.co

Quotes

• “There are great books out there on really how to do SEO. How to think about SEO, how to go with structure, your SEO. But none of it was really focused on the strategy, the kind of book that a CMO or a CEO would pick up and say, now I get it. Now I know whether I should or should not invest in SEO.”

• “So SEO is a tactic. SEO is a thing you do. Whereas the organic growth strategy is an end goal in mind.”

• “... really don't do SEO unless it aligns with the strategy...”

• “... would you invest in SEO for B2B? I wouldn't invest in it. If there are other channels that might be more profitable for you.”

• “I think you should create content. I think one of the common misconceptions about SEO is that its free. SEO is not free. Anybody I'm working with that's paying me as a consultant is investing in SEO.”

• “I don't think SEO is necessarily right or wrong for B2B and it's not necessarily right or wrong for consumer brands. It has to be right for your brand.”

• “So I would hope that a lot of people buy my book and I think it costs $16 for the paperback version or $7 for the Kindle version. And they decide that that is all the investment. They're going to make an SEO and they're never going to spend those thousands of dollars if SEO is not right for them.”

• “So SEO is right for anyone that really feels that there is an, a search user that will be looking for their product. And when they look for that product, they're going to click through. And I think that's the, probably the majority of websites on the internet SEO is right for.”

• “When you think about product led SEO, I'm thinking about that search user and I'm thinking, what is it that search user is going to want from me?”