Live at Brighton SEO with Cindy Krum
- Part 1 Live at Brighton SEO with Cindy Krum
Show Notes
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02:11AI and Its Impact on SEODiscusses the prevalent theme of AI at the conference, noting its unpredictable future impact on jobs and lives.
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07:38Google's Use of Chrome Data and Its ImplicationsHypothesizes that Google might use pre-rendered versions of pages from Chrome to index content more efficiently.
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14:14Mobile Moxie's Approach to Data and SEODescribes the tools Mobile Moxie has built to allow users to test real search results in specific locations and over time.
Quotes
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“What I really have always loved about Brighton is that they're really good at bringing in new speakers. So you get new fresh faces, fresh ideas, not just the same people over and over again.” - Cindy Krum
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“if the contract has changed or what Google's, the clicks that Google's willing to give has gone down, and the chance of you ranking, getting clicks, whatever, goes down with it, what's to keep us, you know, doing white SEO if there's no penalty for doing or being more aggressive? ” - Cindy Krum
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If everyone is producing duplicative AI kind of boring content, we're gonna pollute the water that we're swimming in.” - Cindy Krum
Up Next:
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Part 1Live at Brighton SEO with Cindy Krum
Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the SEO industry. Key topics include the evolving role of AI, the impact of Google's changing algorithms, and the need for SEO strategies to adapt. Krum highlights the challenges of relying on incomplete or biased data from tools like Google Analytics and Search Console. She also introduces Mobile Moxie's tools, which provide more accurate mobile search data by bypassing APIs and using real search results. The conversation underscores the need for SEO professionals to critically evaluate data and adapt to Google's shifting practices.
