Improving SEO with Personal Branding — Eric Ritter // Digital Neighbor
- Part 1Social Media is the New Search Engine — Eric Ritter // Digital Neighbor
- Part 2 Improving SEO with Personal Branding — Eric Ritter // Digital Neighbor
Show Notes
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02:23The overlap between personal branding and traditional SEOIn order to grow a business, founders and leaders must establish themselves as independent thinkers and SMEs beyond their company. By working on their own SEO, they can improve the overall experience of SEO with personal branding.
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05:49Building a personal brand while branding a businessThe first step in personal branding is to determine what youre passionate about and capable of talking about every day. Then, its about creating a personal brand that complements the branding of your business.
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10:32Developing a cohesive brand strategy for personal and company brandingAs your brand grows, you should have different products and offerings for different clients. By diversifying your offerings to appeal to a range of clients, you can increase your market share.
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13:56Maximizing personal branding to add value to company brandingWhether its starting your own blog or posting how-to videos on TikTok, personal branding is about finding your passion and a format through which you can thrive. In this way, you can humanize the company brand, establish emotional connections, and grow the business.
Quotes
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"Facebook is a big business, but Mark Zuckerberg still has his own identity and brand. That's a page we can steal as digital marketers or SEOs to grow our businesses as well." -Eric Ritter, CEO, Digital Neighbor
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"What do you care about? What is something you can own? What is something you're proud of and want to talk about every day for the rest of your life? That's how you want to brand yourself." -Eric Ritter, CEO, Digital Neighbor
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"As a brand grows, you're going to have different products and offerings for different clients out there. So, that way you can increase your market share." -Eric Ritter, CEO, Digital Neighbor
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"When people make decisions to hire someone, it's two human beings. So, humanizing the brand or your agency is important to make that emotional connection and help grow your business." -Eric Ritter, CEO, Digital Neighbor
- Part 1Social Media is the New Search Engine — Eric Ritter // Digital Neighbor
- Part 2 Improving SEO with Personal Branding — Eric Ritter // Digital Neighbor
Up Next:
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Part 1Social Media is the New Search Engine — Eric Ritter // Digital Neighbor
Eric Ritter, CEO and Founder of Digital Neighbor, talks about social media, personal branding, and SEO. While your website still remains the hub you should be driving traffic to, your SEO content strategy must include content for social platforms. Consumers are not just using social media platforms for product discovery, they’re making purchases, looking up local restaurants, and using social media platforms as search engines. Today, Eric discusses whether social media is the new search engine.
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Part 2Improving SEO with Personal Branding — Eric Ritter // Digital Neighbor
Eric Ritter, CEO and Founder of Digital Neighbor, talks about social media, personal branding, and SEO. When you’re looking for ways to scale and grow your business, personal branding can increase your company’s credibility. If we can become subject matter experts outside of our companies and agencies, we can actually expand the market reach of our business’s offerings and grow the business. Today, Eric discusses improving SEO with personal branding.
