Sprint Planning for SEO Success — Craig Harkins // CoStar
- Part 1 Sprint Planning for SEO Success — Craig Harkins // CoStar
- Part 2Product Management partnerships in SEO– Craig Harkins // CoStar
- Part 3SEO Outcomes: How to Identify and Make an Impact — Craig Harkins // CoStar
Show Notes
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02:57How to start the process of sprint planning for SEOAfter compiling SEO tickets into a feature set, refine and scope out user stories, create designs, and assess whats feasible in terms of development. Work with the development team to ensure clarity on expectations and identify necessary refinements before loading it into the sprint.
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07:10Organizing and prioritizing SEO work to achieve business outcomesConsult your strategic roadmap and what other product teams are working on to find opportunities to stack SEO stories along with other product features in the same sprint. This approach minimizes risk and reduces regression testing.
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10:18Tips for ensuring successful sprint executionPrescoping and prerefinement sessions with the development team are necessary to identify blockers and dependencies. Use a point system to evaluate tasks based on complexity, and break down complex tasks into smaller ones that can be easily tested and executed.
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14:23Dealing with inefficient sprint executionAn inefficient sprint execution can arise from tech issues, unclear requirements, or low prioritization within the organization. To solve these issues, collaborate with product managers and leadership to prioritize core business needs and communicate the value to the dev team.
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17:05Tips for an effective sprint planning processIts essential to establish rapport with the development team and get their suggestions on different approaches to stories. Creating this feedback loop allows the team to review what worked well and what didn't in previous prints and helps to align everyone internally.
Quotes
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"If you want to work on page speed, you need to tie that into how it benefits the organization and business as a whole so the dev teams understand and get excited about it." -Craig Harkins, Director of SEO and Content, CoStar
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"Build rapport with the dev team with suggestions on how to approach the stories. Our job is not to tell them how to write code. Our job is to say this is the outcome we want." -Craig Harkins, Director of SEO and Content, CoStar
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"The first part of the sprint planning is, let's figure out, and scope it, and make sure that we are clear on what we're asking for." -Craig Harkins, Director of SEO and Content, CoStar
- Part 1 Sprint Planning for SEO Success — Craig Harkins // CoStar
- Part 2Product Management partnerships in SEO– Craig Harkins // CoStar
- Part 3SEO Outcomes: How to Identify and Make an Impact — Craig Harkins // CoStar
Up Next:
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Part 1Sprint Planning for SEO Success — Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about sprint planning for SEO success. Have you ever wondered why some companies consistently succeed in their SEO efforts, while others struggle to make an impact? It's not just about having the right tools and resources - it's about establishing a successful ecosystem within your company, and sprint planning is a vital part of that. Today, Craig discusses sprint planning for success in SEO.
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Part 2Product Management partnerships in SEO– Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about product management partnerships in SEO. Forming strong partnerships with product managers is crucial for SEO success as they play a pivotal role in driving the implementation of SEO recommendations. By fostering these relationships, SEOs can ensure SEO is integrated into the product development process from the beginning. Today, Craig discusses product management partnerships in SEO.
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Part 3SEO Outcomes: How to Identify and Make an Impact — Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about SEO outcomes: how to identify and make an impact. At the start of each new year, we often set ambitious SEO goals and create extensive lists of tasks to accomplish. However, if the developers, marketing, and sales teams cannot see how the suggested SEO work will drive business and user impact, you’re likely to receive support in implementing those tasks. Today, Craig discusses SEO outcomes.
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