How to say no in SEO — Gabrio Linari // ROCK SEO
- Part 1Stakeholder management & setting expectations — Gabrio Linari // ROCK SEO
- Part 2 How to say no in SEO — Gabrio Linari // ROCK SEO
Show Notes
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02:17The importance of being able to say no within SEOThe significance of being able to say "no" within SEO cannot be overstated, and it ties directly into effective stakeholder management and project management. While technical skills are essential for an SEO professional, the ability to say "no" is a critical soft skill.
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04:39Effective time management in SEOThere is a limit to the amount of work one can deliver effectively, and it's important to recognize and respect that limit. Learning to say "no" to additional tasks or requests is essential for maintaining focus, demonstrating competence to clients, and meeting deadlines.
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11:51Tips for honing the skill of saying "no" effectively in SEOEven when saying "no," try to frame the response in a positive manner. Additionally, admit when a task falls outside your area of expertise or specialization and refer the client to another agency or SEO with the availability and to handle it effectively.
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19:26Recommendations for SEO successFocus on a specific area of expertise that you enjoy, such as tech, content, or strategy. The key is to simultaneously develop strong soft skills like relationship building and stakeholder management to strike the balance between technical expertise and interpersonal abilities
Quotes
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"Sure, we can use the ChatGPT for doing certain tasks and doing more in less time. But at the end of the day, we all have our upper limit of what we can deliver." - Gabrio Linari
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"You cannot expect to have the same output from all your team members. One person might say no to after 10 tasks, while another might say no after six, so it's up to the team leader to assess the situation." - Gabrio Linari
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"Consider offering alternatives or referrals when you cannot fulfill a request to maintain a positive relationship with clients." - Gabrio Linari
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"Soft skills are key for relationship building, stakeholder management, setting expectations, and knowing how to say no. A good balance of these skills makes a successful SEO." - Gabrio Linari
- Part 1Stakeholder management & setting expectations — Gabrio Linari // ROCK SEO
- Part 2 How to say no in SEO — Gabrio Linari // ROCK SEO
Up Next:
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Part 1Stakeholder management & setting expectations — Gabrio Linari // ROCK SEO
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management and setting clear expectations are essential for successful SEO initiatives. By fostering open communication, understanding stakeholder needs, and providing clear insights into the process, SEOs can build trust and demonstrate the value of their efforts to all involved parties. Today, Gabrio discusses stakeholder management and setting expectations in SEO
Play Podcast -
Part 2How to say no in SEO — Gabrio Linari // ROCK SEO
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management in SEO involves knowing when and how to say no to certain requests or projects. While it may be tempting to take on as many clients as possible to maximize revenue, it's essential to strike a balance and prioritize quality over quantity. Today, Gabrio discusses how to say “no” in SEO.
