About the speaker
Tyson Stockton
Searchmetrics
- Part 1 Subtopic/Passages in SERP — Tyson Stockton // Searchmetrics
Show Notes
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·1:09 Some changes in how Google takes content out of people's pages not only changes in the name, but changes in the uses. ·3:25 Google is like breaking apart the entities within a larger body of content, and then allowing that to rank on the different queries. ·6:08 The difference between featured snippets and passage ranking ·10:39 What's the long term impact of Google launching passage ranking, passage indexing, and what can we expect moving forward? ·12:40 Googles finding the exact piece of content that helps answer the user's question with a query.
Episode Summary
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·“I think it's interesting from this evolution of how Google understands content and can pick up on certain pieces or paragraphs that are relevant to a specific question. “ - Tyson ·“The headline here is that Google is doing a better job of understanding the smaller portions of your content that are relevant to queries, they're no longer looking at the whole page. “ - Benjamin
- Part 1 Subtopic/Passages in SERP — Tyson Stockton // Searchmetrics
About the speaker
Tyson Stockton
Searchmetrics
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Part 1Subtopic/Passages in SERP — Tyson Stockton // Searchmetrics
