Successful holistic SEO strategies

CTO and Founder at Search Atlas, Manick Bhan, delves into successful holistic SEO strategies. In this episode, Manick shares his perspectives on: how holistic SEO strategies align with industry best practices, key elements to drive sustainable organic growth via SEO, the role of content in supporting holistic SEO efforts, importance of technical SEO in holistic strategy frameworks, metrics and KPIs to measure success in SEO strategies.
About the speaker

Manick Bhan

Search Atlas

- Search Atlas

Manick is CTO and Founder at Search Atlas

Show Notes

  • 05:10
    How holistic SEO strategies align with industry best practices.
    Discussing the integration of various SEO elements to ensure strategies are comprehensive and up-to-date with industry standards.
  • 08:30
    Key elements to drive sustainable organic growth via SEO.
    Exploring essential components such as keyword optimization, backlinking, and user experience to enhance long-term website success.
  • 12:45
    The role of content in supporting holistic SEO efforts.
    Highlighting how quality content contributes to SEO by engaging users and improving search engine rankings.
  • 17:20
    Importance of technical SEO in holistic strategy frameworks.
    Addressing technical aspects like site speed, mobile-friendliness, and structured data that are crucial for improving visibility and user experience.
  • 21:35
    Metrics and KPIs to measure success in SEO strategies.
    Discussing how to use data-driven insights to assess the effectiveness of SEO initiatives and make informed decisions for optimization.

Quotes

  • “We've been basically studying Google and trying to decode the Google equation for the last seven years.” - Manick Bhan

  • “The Google equation, simplest form is organic traffic equals ranking signal times ranking potential.” - Manick Bhan

  • “If your site's not being indexed by Google, they can't show your pages. You're not going to show up in search results. So indexation is actually the hidden killer of performance in SEO for a lot of sites.” - Manick Bhan

  • “There's over 5,000 different types of schema markup that can be on a website.” - Manick Bhan

  • “There are over 20,000 businesses that are connected up into auto that are automating their SEO through our technology.” - Manick Bhan

  • “Just do enough SEO, you don't need to boil the ocean, just figure out what are the key levers that you need to move on the site in order to get it to perform better, and then do exactly that.” - Manick Bhan

About the speaker

Manick Bhan

Search Atlas

- Search Atlas

Manick is CTO and Founder at Search Atlas

Up Next: