The role of AI/ML in the future of SEO

CTO and Founder at Search Atlas, Manick Bhan, discusses the role of AI/ML in shaping the future of SEO. In this episode, Manick shares his perspectives on: integration of AI in SEO for enhanced decision-making, effective AI and ML tools for optimizing SEO strategies,examples of successful AI/ML implementations in SEO, leveraging AI/ML to identify trends in the search landscape, and future developments in AI/ML for SEO strategies.
About the speaker

Manick Bhan

Search Atlas

 - Search Atlas

Manick is CTO and Founder at Search Atlas

Show Notes

  • 05:10
    Integration of AI in SEO for enhanced decision making.
    AI technologies are being used to streamline and improve decision-making processes in SEO, making strategies more efficient.
  • 08:45
    Effective AI and ML tools for optimizing SEO strategies.
    Discussion on various AI and ML tools that are currently available to help SEO operators optimize their strategies and drive organic growth.
  • 12:30
    Examples of successful AI and ML implementations in SEO.
    Provides real-world examples where AI and ML have significantly improved search rankings and user engagement.
  • 17:20
    Leveraging AI and ML to identify trends in the search landscape.
    How SEO operators can use AI/ML algorithms to spot and capitalize on emerging trends for proactive optimization.
  • 21:55
    Future developments in AI and ML for SEO strategies.
    Speculates on potential advancements in AI and ML technologies that could revolutionize SEO approaches and organic growth marketing.

Quotes

  • “Today, 99% of people in this industry, we consume our information about our websites by looking at charts, by going through keyword reports and backlink reports and just sifting and wading through tools like SEMrush and Ahrefs and a lot of times getting nowhere.” - Manick Bhan

  • “The beauty of the AI revolution is that, for the first time, we have the same bazooka that Google has.”

  • “The Search Atlas website, I think it says something like 900 days of labor saved through the automation within that platform. So we've probably collectively spent maybe 12 to 18 hours over the last three months optimizing our site through auto.”

About the speaker

Manick Bhan

Search Atlas

 - Search Atlas

Manick is CTO and Founder at Search Atlas

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