Tailoring SEO to bring in qualified traffic that converts
- Part 1 Tailoring SEO to bring in qualified traffic that converts
- Part 2Successful SEO at a productivity tech company
Show Notes
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05:30Identifying and targeting the right keywords for SEO.This topic explores how SEO operators can use specific keywords and phrases to attract traffic that is more likely to convert.
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10:45The role of user intent in SEO strategy development.Discussion centers on understanding user intent to tailor SEO strategies effectively, enhancing the likelihood of conversion.
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15:20Best practices for optimizing website content for conversions.Insights are shared on how to optimize content on websites to improve conversion rates, focusing on organic growth.
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20:35Utilizing data and analytics to track SEO campaign performance.The conversation delves into how data and analytics can be used to monitor the effectiveness of SEO strategies in attracting qualified leads.
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25:50Collaborative strategies between SEO operators and marketing executives.This section discusses the importance of collaboration between SEO specialists and marketing executives to ensure cohesive strategy implementation for optimal conversion outcomes.
Quotes
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“One thing that's important is to rewire our thinking a little bit around what metrics we're looking at with SEO.” - Rachel Burns
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“if your organic traffic is coming to a piece of content that's not converting to signups or to MQLs or anything like that, then it's a vanity metric. It's traffic for the sake of traffic.” - Rachel Burns
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“One thing that I think can be a little bit tricky with SEO, especially when you're going after kind of top of funnel topics is a lot of people who land on your site are not going to be ready to sign up or to give you their contact information even right away.” - Rachel Burns
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One thing that I think can be a little bit tricky with SEO, especially when you're going after top of funnel topics is a lot of people who land on your site are not going to be ready to sign up or to give you their contact information even right away.” - Rachel Burns
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“We do ourselves a disservice if we're just looking at last touch or we're just looking at the actions [people] take in one visit versus this whole influenced journey they're taking throughout our content.” - Rachel Burns
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“It's so easy to fall down a rabbit hole of trying to get so precise with everything and then kind of missing the forest for the trees when it comes to trying to find what's that exact decision point or that exact part of the journey versus looking at it as a whole.” - Rachel Burns
- Part 1 Tailoring SEO to bring in qualified traffic that converts
- Part 2Successful SEO at a productivity tech company
Up Next:
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Part 1Tailoring SEO to bring in qualified traffic that converts
Rachel Burns, Content Marketing Manager at Calendly, discusses the intricacies of tailoring SEO strategies to attract qualified traffic that converts. She emphasizes the importance of understanding your audience's search intent and aligning your content to meet those needs effectively. Rachel shares insights on optimizing website elements to enhance user engagement and conversion rates.
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Part 2Successful SEO at a productivity tech company
Content Marketing Manager at Calendly, Rachel Burns, delves into effective search engine optimization strategies for productivity technologies. In this episode, Rachel shares her perspectives on: identifying and targeting the right keywords for SEO success, the role of mobile optimization in SEO for productivity tech companies, addressing the challenges faced by productivity tech companies in SEO, incorporating voice search into SEO strategies for tech companies, and examples of successful SEO campaigns in the productivity tech sector.
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