Successful SEO at a productivity tech company
- Part 1Tailoring SEO to bring in qualified traffic that converts
- Part 2 Successful SEO at a productivity tech company
Show Notes
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03:10Identifying and targeting the right keywords for SEO success.The discussion focuses on the importance of selecting keywords that align closely with user intent to drive more qualified traffic.
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05:45The role of mobile optimization in SEO for productivity tech companies.Emphasizes the critical impact of mobile-friendly websites on user experience and search engine rankings.
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08:30Addressing the challenges faced by productivity tech companies in SEO.Strategies are explored to overcome common obstacles such as algorithm changes and competition in the tech industry.
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11:20Incorporating voice search into SEO strategies for tech companies.The conversation highlights the growing importance of optimizing for voice search to cater to changes in user search behaviors.
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14:05Examples of successful SEO campaigns in the productivity tech sector.Insights are shared on past SEO campaigns that effectively drove traffic and conversions, with takeaways that can be applied across industries.
Quotes
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"I feel very fortunate that I'm on a team where we have the resources and the perspective to be really customer obsessed" - Rachel Burns
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"It's such a luxury to have access to people who understand [SEO]." - Rachel Burns
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"We also have in the past worked with an SEO agency, and that was extremely helpful just to have those folks who have that depth of technical knowledge to help give guidance and to help with the analytic side as well. " - Rachel Burns
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"In content marketing, when you're not specialized in SEO, especially those technical elements, it can sometimes be a little surface level in terms of the understanding of SEO." - Rachel Burns
- Part 1Tailoring SEO to bring in qualified traffic that converts
- Part 2 Successful SEO at a productivity tech company
Up Next:
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Part 1Tailoring SEO to bring in qualified traffic that converts
Rachel Burns, Content Marketing Manager at Calendly, discusses the intricacies of tailoring SEO strategies to attract qualified traffic that converts. She emphasizes the importance of understanding your audience's search intent and aligning your content to meet those needs effectively. Rachel shares insights on optimizing website elements to enhance user engagement and conversion rates.
Play Podcast -
Part 2Successful SEO at a productivity tech company
Content Marketing Manager at Calendly, Rachel Burns, delves into effective search engine optimization strategies for productivity technologies. In this episode, Rachel shares her perspectives on: identifying and targeting the right keywords for SEO success, the role of mobile optimization in SEO for productivity tech companies, addressing the challenges faced by productivity tech companies in SEO, incorporating voice search into SEO strategies for tech companies, and examples of successful SEO campaigns in the productivity tech sector.
