Using Gen AI to write brand copy that ranks — Julia McCoy // Content at Scale
- Part 1Teaching AI to write in your tone — Julia McCoy // Content at Scale
- Part 2How Google Detects AI content — Julia McCoy // Content at Scale
- Part 3 Using Gen AI to write brand copy that ranks — Julia McCoy // Content at Scale
Show Notes
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02:22Leveraging AI to create content that ranks and drives trafficTo create content that ranks and gets traffic, consider the types of content that will accomplish that task. Then, choose the best AI tool that will save you time and cost while ensuring originality, alignment with your brand's voice, and value for your audience.
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03:57How to differentiate in an age where content can be scaled infinitelyDifferentiation boils down to leveraging your brand's unique story and experiences to build trust and engagement within AI-generated content. Incorporating personal or client stories creates a distinguishing factor, setting your content apart from others.
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05:46The impact of AI on the SEO role and content productionAI empowers SEOs to scale content production exponentially, amplifying their value. However, the fear of job loss is hindering many in the SEO community from integrating AI into their SEO process.
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08:22Content strategy in the age of AI driven searchNow that Google has integrated AI into search with SGE, content strategies must align with Google's shift to favoring niche sites for topical authority. Ultimately, a high volume of targeted content on a targeted domain is crucial for success.
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11:05Opportunities for SEOs to leverage AI for future successWhile AI is set to disrupt the industry with 100 million writing jobs projected to disappear, its also the worlds fastest-growing vertical. For SEOs, this presents many opportunities if were willing to get in early, leverage it to build topical authority, sell a new service, and embed it into our processes.
Quotes
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"It's that story, your unique factor as a brand, and that personal experience factor that sets your AI-generated content apart." - Julia Mccoy
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"The fear of job loss is holding the entire SEO industry back from adapting to AI. But if you can exponentially increase your output to where youre just running the machine, then your job just got way more valuable." - Julia Mccoy
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"Having targeted content on a targeted domain sets you up for success. And it comes down to quantity. You can't win topical authority with just one or two blogs. It takes a large quantity of content." - Julia Mccoy
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"There's no other technology that has the consumer adoption that AI has. If we learn how to use AI to add content to our websites, to sell it as a service, to embed it into our SEO processes, we can win." - Julia Mccoy
- Part 1Teaching AI to write in your tone — Julia McCoy // Content at Scale
- Part 2How Google Detects AI content — Julia McCoy // Content at Scale
- Part 3 Using Gen AI to write brand copy that ranks — Julia McCoy // Content at Scale
Up Next:
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Part 1Teaching AI to write in your tone — Julia McCoy // Content at Scale
Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. Technology has reached a level where it can mimic a human in the content creation process. Yet, generalized solutions like ChatGPT are unable to produce content in a specialized tone of voice which is crucial for producing content that embodies our brand’s voice and resonates with human beings. Today, Julia discusses how to teach AI to write in your tone.
Play Podcast -
Part 2How Google Detects AI content — Julia McCoy // Content at Scale
Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. ChatGPT's birth marked a significant milestone in AI technology, but it also introduced AI detection. Consequently, content created solely using ChatGPT, without any human input, likely won’t be ranked by Google and poses a risk of negatively impacting your website's standing. Today, Julia discusses how Google detects AI content.
Play Podcast -
Part 3Using Gen AI to write brand copy that ranks — Julia McCoy // Content at Scale
Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. Google’s search landscape has evolved to include AI, and the key to winning in SGE is topical authority. However, topical authority requires a substantial quantity of targeted content on a targeted domain, and forward-thinking SEOs are turning to generative AI as their tool of choice to efficiently build topical authority. Today, Julia discusses how to use generative AI to write brand copy that ranks.
