Why Tech SEO Still Matters in the Age of ChatGPT — Matthew Edgar // Elementive
- Part 1Tech SEO Fundamentals for 2023 — Matthew Edgar // Elementive
- Part 2 Why Tech SEO Still Matters in the Age of ChatGPT — Matthew Edgar // Elementive
Show Notes
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02:13Changes in technical SEO with the rise of ChatGPTBasically, ChatGPT introduces another bot that we need to think about in terms of how it interacts with our websites. So, now we have to understand what the ChatGPTbot is doing on our site and determine how we want it to work on our site.
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03:40Considerations for allowing ChatGPT to access your contentUltimately, it depends on the website's business goals and whether allowing ChatGPT to access content would help or hurt those goals. While ChatGPT could be beneficial to websites focused on promoting a product or service, it would likely be less beneficial to content-focused sites.
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07:05The implications of using ChatGPT to scale contentChatGPT can be used for assistance with scaling content creation and for organizing pages to improve the sites structure. However, using ChatGPT to generate large amounts of content without proper editing or oversight is unlikely to work out in the long term.
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11:27Using ChatGPT to optimize technical elements on a websiteChatGPT is a useful tool for diagnosing technical problems, fixing underlying HTML issues, and rewriting JavaScript code to simplify and optimize it. Amidst the variety of uses, its imperative to use ChatGPT as an assistive tool rather than relying on it to do everything on its own.
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12:47Considerations when leveraging ChatGPT for website expansionWhen using ChatGPT to expand a website, slowly ramp up the addition of new pages and test how Google is handling the volume before adding too many at once. By doing so, you can train Google to crawl your site effectively and avoid potential issues.
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16:00Avoiding duplicate content when expanding your website with ChatGPTGoogle considers duplicate content to be exact matches, duplication of meaning, intent, and purpose. As you add more pages to your website using ChatGPT, modify the prompts to ensure that youre getting unique content for each page as this communicates expertise on your topic.
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17:33The evolution of AI in SEOAI in SEO is not new, as Google has been using it for a decade with RankBrain, BERT, etc. ChatGPT is more sophisticated, but part of the same direction SEO has been heading towards, so continue doing what works, learn from it, and keep moving forward.
Quotes
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"ChatGPT introduces another bot that we need to think about and another bot that's going to start interacting with our website." -Matthew Edgar, Partner, Elementive
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"The more it hurts you, potentially you do want to prevent chatGPT from being able to access your content." -Matthew Edgar, Partner, Elementive
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"If you have a website that's more about promoting your business, product, or putting information out there, it might be helpful to show up in ChatGPT." -Matthew Edgar, Partner, Elementive
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"If you are using ChatGPT as more of an assist, I think there could be a lot of positive things to help you scale content." -Matthew Edgar, Partner, Elementive
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"You don't want to think of ChatGPT as, let it go out and do whatever it wants to do. You have to treat it as a tool." -Matthew Edgar, Partner, Elementive
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"Before you just add 1000 new pages and hope for the best, test it out a little bit and make sure Google is going to be able to crawl through all those pages successfully." -Matthew Edgar, Partner, Elementive
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"We've been dealing with AI in the SEO space going back at least a decade. Google released RankBrain in 2015 and it was their first attempt to use an AI system to figure out how to rank pages." -Matthew Edgar, Partner, Elementive
- Part 1Tech SEO Fundamentals for 2023 — Matthew Edgar // Elementive
- Part 2 Why Tech SEO Still Matters in the Age of ChatGPT — Matthew Edgar // Elementive
Up Next:
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Part 1Tech SEO Fundamentals for 2023 — Matthew Edgar // Elementive
Matthew Edgar, Partner and SEO Consultant at Elementive, explores technical SEO. In 2023, the technical side of SEO remains crucial, as Google must first crawl and fetch content before applying natural language processing to understand it. Without a properly functioning technical foundation, efforts to improve SEO performance will be futile. Today, Matthew discusses technical SEO fundamentals for 2023.
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Part 2Why Tech SEO Still Matters in the Age of ChatGPT — Matthew Edgar // Elementive
Matthew Edgar, Partner and SEO Consultant at Elementive, explores technical SEO and ChatGPT. While AI has been used in SEO for some time now, ChatGPT's advanced capabilities offer a wide range of opportunities for technical SEO. However, it's important to remember that ChatGPT is simply a tool and should be utilized as such. Today, Matthew discusses why technical SEO still matters in the age of ChatGPT.
