Technical SEO as the Foundation of Growth — Julia Nesterets // JetOctopus
- Part 1 Technical SEO as the Foundation of Growth — Julia Nesterets // JetOctopus
- Part 2Measuring and Maximizing SEO’s ROI — Julia Nesterets // JetOctopus
Show Notes
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02:44Technical SEO as the foundation for website successTechnical SEO ensures optimal site structure and accessibility for search bots to crawl and index pages. This involves ensuring that commercial pages are open to index while non-commercial pages are closed to allocate resources effectively.
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08:21Selective indexing for optimal SEO resultsBarring non-commercial and outdated pages from being indexed increases the crawl budget for more critical, commercial pages. Log analyzers and correlating tools can provide insights into search bot behavior, identify ignored pages, and guide optimizations.
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18:35The importance of analyzing bot behavior on your websiteCrawl budget is dynamic and bot behavior should be regularly monitored for crawl budget optimization. Tools like Jetoctopus go beyond GSC, providing insights into specific pages visited and actionable data on why certain pages are ignored.
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20:09The impact of technical SEO elements on organic trafficStructured data enhances SERP visibility via rich snippets, ultimately increasing click-through rates. Moreover, monitoring JavaScript SEO performance is essential as it may cause hidden content and varying loading times when compared to HTML pages.
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21:59JetOctopus JavaScript page analyzerJetOctopus recently launched a free JavaScript page analyzer to help SEOs identify issues like slow loading times and hidden content. Users have the opportunity to spot and eliminate all the differences between the JavaScript and HTML pages via the comparison mode.
Quotes
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"No matter what happens on the market, technical SEO always works and always makes all your SEO efforts either work more effectively or less effectively." - Julia Nesterets
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"Not every page on a website has to be visited and indexed by search bots because not all pages bring you conversions. You want the commercial pages to be indexed first." - Julia Nesterets
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"SEO isnt magic anymore. Working with correlating tools, you can visualize your SEO to understand how it works and what exactly has an impact on growing the number of pages ranked and the number of clicks from a SERP. " - Julia Nesterets
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"Do your best to understand the Googlebot behavior on your website because this is always different. Read the Google guidelines to know what impacts the behavior of search bots." - Julia Nesterets
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"You must check your JavaScript SEO performance. Some sections of internal links may be hidden, not all content may be shown on the page, and the loading time will be different. It all impacts your SEO and the quality." - Julia Nesterets
- Part 1 Technical SEO as the Foundation of Growth — Julia Nesterets // JetOctopus
- Part 2Measuring and Maximizing SEO’s ROI — Julia Nesterets // JetOctopus
Up Next:
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Part 1Technical SEO as the Foundation of Growth — Julia Nesterets // JetOctopus
Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. Great content is vital for attracting and engaging users, but its impact is heavily dependent on a solid technical foundation. Poor technical SEO can lead to issues with crawling and indexing, making it difficult for search engines to discover and rank a website's content. Today, Julia discusses technical SEO as the foundation for growth.
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Part 2Measuring and Maximizing SEO’s ROI — Julia Nesterets // JetOctopus
Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. To secure budget and resources for SEO, we must move beyond the vague "it depends" stance. By incorporating sales numbers into our KPIs, emphasizing the business value of SEO, and showcasing its direct impact on the bottom line, we can more effectively secure buy-in from leadership and support teams for our initiatives. Today, Julia discusses measuring and maximizing SEO’s ROI.
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