The 5 “C’s” of SEO cannibalization
- Part 1 The 5 “C’s” of SEO cannibalization
- Part 2Managing SEO across multiple language markets
Show Notes
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03:10Definition and importance of SEO cannibalization in digital marketing.Explained the concept of SEO cannibalization and its impact on search engine rankings and website traffic.
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05:45Common causes of SEO cannibalization within a website.Discussed how similar content, overlapping keywords, and poor site architecture contribute to SEO cannibalization.
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08:30Strategies to identify and mitigate SEO cannibalization issues.Outlined methods such as conducting comprehensive audits and restructuring website content to prevent overlap.
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11:20Role of content duplication in exacerbating SEO cannibalization.Highlighted how duplicate content across multiple pages can dilute search engine visibility and ways to address it.
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14:00Impact of internal linking structures on SEO cannibalization.Talked about how conflicting internal links can confuse search engines and the importance of streamlining these links for better SEO performance.
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16:50Conducting keyword audits to resolve keyword cannibalization.Described the process of auditing a website for keyword overlap and implementing corrective strategies to enhance overall SEO effectiveness.
Quotes
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"AI content that a lot of people are producing doesn't get ranked because it's not of the quality that their users expect." - William Sigsworth
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"The five Cs is basically the process map that we've created to understand what needs to be done in order to get rid of this cannibalization and ensure that all our pages are ranking as they should be." - William Sigsworth
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"Cannibalization is a hard problem to solve" - William Sigsworth
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"AI search is still a tiny fraction of the market." - William Sigsworth
- Part 1 The 5 “C’s” of SEO cannibalization
- Part 2Managing SEO across multiple language markets
Up Next:
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Part 1The 5 “C’s” of SEO cannibalization
William Sigsworth, the Head of SEO at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, strategies to identify and mitigate SEO cannibalization issues, role of content duplication in exacerbating SEO cannibalization, impact of internal linking structures on SEO cannibalization, and conducting keyword audits to resolve keyword cannibalization.
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Part 2Managing SEO across multiple language markets
William Sigsworth, SEO Manager at Pipedrive, discusses managing SEO across multiple language markets. In this episode, William shares his perspectives on defining SEO cannibalization and its significance for SEO operators, common causes and identification of SEO cannibalization within websites, strategies to prevent content duplication and its role in SEO cannibalization, impact of conflicting internal linking structures on SEO performance, and conducting a comprehensive audit for keyword overlap in SEO.
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