The 5 “C’s” of SEO cannibalization
- Part 1 The 5 “C’s” of SEO cannibalization
- Part 2Managing SEO across multiple language markets
Show Notes
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·03:10 - Definition and importance of SEO ca ibalization in digital marketing. Explained the concept of SEO ca ibalization and its impact on search engine rankings and website traffic. ·05:45 - Common causes of SEO ca ibalization within a website. Discussed how similar content, overlapping keywords, and poor site architecture contribute to SEO ca ibalization. ·08:30 - Strategies to identify and mitigate SEO ca ibalization issues. Outlined methods such as conducting comprehensive audits and restructuring website content to prevent overlap. ·11:20 - Role of content duplication in exacerbating SEO ca ibalization. Highlighted how duplicate content across multiple pages can dilute search engine visibility and ways to address it. ·14:00 - Impact of internal linking structures on SEO ca ibalization. Talked about how conflicting internal links can confuse search engines and the importance of streamlining these links for better SEO performance. ·16:50 - Conducting keyword audits to resolve keyword ca ibalization. Described the process of auditing a website for keyword overlap and implementing corrective strategies to enhance overall SEO effectiveness.
Episode Summary
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·"AI content that a lot of people are producing doesn't get ranked because it's not of the quality that their users expect." - William Sigsworth ·"The five Cs is basically the process map that we've created to understand what needs to be done in order to get rid of this ca ibalization and ensure that all our pages are ranking as they should be." - William Sigsworth ·"Ca ibalization is a hard problem to solve" - William Sigsworth ·"AI search is still a tiny fraction of the market." - William Sigsworth
- Part 1 The 5 “C’s” of SEO cannibalization
- Part 2Managing SEO across multiple language markets
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Part 1The 5 “C’s” of SEO cannibalization
William Sigsworth, the Head of SEO at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, strategies to identify and mitigate SEO cannibalization issues, role of content duplication in exacerbating SEO cannibalization, impact of internal linking structures on SEO cannibalization, and conducting keyword audits to resolve keyword cannibalization.
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Part 2Managing SEO across multiple language markets
William Sigsworth, SEO Manager at Pipedrive, discusses managing SEO across multiple language markets. In this episode, William shares his perspectives on defining SEO cannibalization and its significance for SEO operators, common causes and identification of SEO cannibalization within websites, strategies to prevent content duplication and its role in SEO cannibalization, impact of conflicting internal linking structures on SEO performance, and conducting a comprehensive audit for keyword overlap in SEO.
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