How to write a blog post that ranks — Andy Crestodina // Orbit Media Studios

About the speaker

Andy Crestodina

Orbit Media Studios

- Orbit Media Studios

Orbit is a 40-person award-winning web development company in Chicago. We build and optimize high-performing sites, all day, everyday.

Learn More

Show Notes

  • ·1:45 Part of the problem with SEO, mostly when youre working with a personal brand, is the idea of authority. ·2:28 How to tackle reputation management ·2:51 Go, do, know. ·3:09 Personal SEO is a subset of branded query SEO. The job is to try to dominate or control the best you can search results for your name. ·4:46 Every key phrase is a competition, every page is a competitor. ·8:49 The authority score determines who's going to win. ·8:59 Collaborating with influencers and publishing original research are the two ways to combine the two critical ingredients for growing a website's authority.

Episode Summary

  • ·“Go claim every social media profile.” - Andy ·“The key tip here is don't have the same name as a strategy, don't have the same name as an online celebrity” - Benjamin
About the speaker

Andy Crestodina

Orbit Media Studios

- Orbit Media Studios

Orbit is a 40-person award-winning web development company in Chicago. We build and optimize high-performing sites, all day, everyday.

Learn More

Up Next: