About the speaker
Andy Crestodina
Orbit Media Studios

Orbit is a 40-person award-winning web development company in Chicago. We build and optimize high-performing sites, all day, everyday.
Learn More- Part 1The Content Strategy Of the Top 1% of Brands — Andy Crestodina // Orbit Media Studios
- Part 2 How to write a blog post that ranks — Andy Crestodina // Orbit Media Studios
- Part 3Personal SEO: Reputation management, schema, & digital footprinting — Andy Crestodina // Orbit Media Studios
Show Notes
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·1:45 Part of the problem with SEO, mostly when youre working with a personal brand, is the idea of authority. ·2:28 How to tackle reputation management ·2:51 Go, do, know. ·3:09 Personal SEO is a subset of branded query SEO. The job is to try to dominate or control the best you can search results for your name. ·4:46 Every key phrase is a competition, every page is a competitor. ·8:49 The authority score determines who's going to win. ·8:59 Collaborating with influencers and publishing original research are the two ways to combine the two critical ingredients for growing a website's authority.
Episode Summary
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·“Go claim every social media profile.” - Andy ·“The key tip here is don't have the same name as a strategy, don't have the same name as an online celebrity” - Benjamin
- Part 1The Content Strategy Of the Top 1% of Brands — Andy Crestodina // Orbit Media Studios
- Part 2 How to write a blog post that ranks — Andy Crestodina // Orbit Media Studios
- Part 3Personal SEO: Reputation management, schema, & digital footprinting — Andy Crestodina // Orbit Media Studios
About the speaker
Andy Crestodina
Orbit Media Studios

Orbit is a 40-person award-winning web development company in Chicago. We build and optimize high-performing sites, all day, everyday.
Learn MoreUp Next:
-
Part 1The Content Strategy Of the Top 1% of Brands — Andy Crestodina // Orbit Media Studios
Play Podcast -
Part 2How to write a blog post that ranks — Andy Crestodina // Orbit Media Studios
-
Part 3Personal SEO: Reputation management, schema, & digital footprinting — Andy Crestodina // Orbit Media Studios
Play Podcast