What Google’s layoffs mean for search — Jordan Koene // Previsible

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Though 2023 just started, the tech industry has already laid off 50,000 people, and that number is expected to grow. Even Google recently laid off 12,000 individuals as the tech industry continues to deal with financial challenges. Today, Jordan talks about what Google's layoffs mean for search.
About the speaker

Jordan Koene

previsible.io

- previsible.io

Jordan is CEO and Co-Founder of Previsible.io

Show Notes

  • 02:31
    What Googles layoffs mean for search
    The groups of people that were laid off were not directly responsible for search, so it doesnt impact Google Search. The layoffs also wont affect core updates and other updates.
  • 04:15
    Googles hiring practices in previous years
    Since 2019, Google had actively been hiring a substantial number of people. Between 2020 and 2021, they added 21,000 employees, but in the recent layoffs, 12,000 of those persons were let go.
  • 06:12
    What Googles layoffs mean for the tech industry
    While 2023 has already seen 50,000 layoffs in the tech industry, knowledgeable, skilled, and experienced individuals will find jobs relatively quickly. Beyond the tech industry, traditional companies need these workers to help modernize and improve their systems.
  • 08:16
    Financial challenges within the tech industry
    The tech industry is facing a challenging period with restrictions on capital and high-interest loan rates. This is causing tech companies to make financially motivated decisions, including layoffs, in order to maintain profitability and pay their employees.
  • 10:32
    Finding job opportunities in SEO with Previsibles newsletter
    The newsletter is a useful tool for finding job opportunities in the SEO landscape, offering vetted and qualified job openings categorized by level of experience. Members of the Previsible team have direct connections with many of the companies looking for talent.

Quotes

  • "There was an operating system that had about 16% of the total folks that were laid off. Thats 400 of the total 12,000. And that was the biggest single group that saw layoffs within the Google ecosystem." -Jordan Koene, CEO, PreVisible

  • "Hiring has been growing substantially at Google. In 2019, they grew by 20%, and in 2020, they grew by nearly 14%. Then in 2021, they grew by nearly 16%." -Jordan Koene, CEO, PreVisible

  • "The number of employees that were added from 2020 to 2021 was 21,000 employees. In this recent layoff, Google laid off 12,000 people. That's just over half of the total they added in the previous year." -Jordan Koene, CEO, PreVisible

  • "There have been over 50,000 layoffs in the tech sector in 2023 alone. And last year, we had close to 150,000 tech layoffs." -Jordan Koene, CEO, PreVisible

  • "There's a huge demand for tech workers in traditional companies that need these workers to help modernize and improve these company's systems and capabilities." -Jordan Koene, CEO, PreVisible

  • "I like to call this recent wave of layoffs, the CFO layoffs. These aren't layoffs that are coming because the product failed. No, these are all CFO-derived layoffs to maintain profitability." -Jordan Koene, CEO, PreVisible

  • "I think that building community and leveraging your community is the fastest way to get back on your feet and find a new job opportunity." -Jordan Koene, CEO, PreVisible

  • "We've been doing our newsletter for about six or seven months. And it is a really great way to identify new job opportunities in the SEO landscape." -Jordan Koene, CEO, PreVisible

About the speaker

Jordan Koene

previsible.io

- previsible.io

Jordan is CEO and Co-Founder of Previsible.io

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