2023 SEO retail predictions — Bernadette Nixon // Algolia

Bernadette Nixon, CEO of Algolia, shares 2023 SEO predictions. As we look ahead to developments in 2023, it is clear that advances in AI will continue to shape the SEO landscape. Companies that fail to become AI-powered risk getting left behind, as the race for better and more efficient search capabilities heats up. Today, Bernadette discusses 2023 SEO retail predictions.
About the speaker

Bernadette Nixon

Algolia

- Algolia

Bernadette is CEO of Algolia

Show Notes

  • 02:44
    The current state of AI and how business leaders should approach it
    Transformers and the availability of data in the cloud make it possible for companies to become AI-powered and meet the expectation for customers to be known and understood. However, companies that lack data and technical skills should consider AI-as-a-service companies.
  • 08:04
    Partnering with AI
    Many companies do not have the resources to develop their own AI models in-house. Instead, they should partner with AI-as-a-service companies that can handle the heavy lifting of data collection and model training to benefit from the improved performance of the models.
  • 10:26
    The growing importance of hybrid search capabilities
    Hybrid search combines keyword and semantic search in one API. It will be table stakes in the coming year due to consumer expectations and the current economic climate putting pressure on companies to do more with less.
  • 16:23
    Why companies should be investing in hybrid search
    Hybrid search combines the benefits of both keyword and semantic search. So, it solves the problem of providing relevant results without the need for additional programming or redirects and results in increased efficiency and customer engagement.
  • 18:44
    The link between search, navigation, and SEO
    A good navigation structure and search capability can improve user engagement and reduce bounce rates. Moreover, the pressure of doing more with less in the current economy will drive companies to realize this interdependence between search, navigation, and SEO.
  • 22:32
    The benefits of having clean navigation
    Clean navigation makes it easier for Google to crawl your website as it eliminates dead folders and subfolders. Clean navigation also reduces the chances of users experiencing 404 errors, which leads to a better user experience.

Quotes

  • "Hybrid search will become table stakes this year because the quantum leap in AI technology states has led to an expectation that consumers will want more, but they'll also want it to respect privacy laws." -Bernadette Nixon, CEO, Algolia

  • "You can do it with us with 20% of the resources. We've always been extremely efficient. That's because we look to make things that are very complex, very simple for our customers to be able to implement." -Bernadette Nixon, CEO, Algolia

  • "Hybrid search will become table stakes in order to get the right level of relevancy. But it's not just because of human expectations, it's also the current economic climate." -Bernadette Nixon, CEO, Algolia

  • "There are huge efficiency and engagement benefits from using the hybrid combination of keyword and semantic." -Bernadette Nixon, CEO, Algolia

  • "Search powers the browsing experience. And, to have a browse experience, you need a navigation structure." -Bernadette Nixon, CEO, Algolia

  • "When we think about search, we also think about navigation because we want to impact the browser experience for the end user." -Bernadette Nixon, CEO, Algolia

  • "Whether they know it or not, every company is in a race to become an AI-powered company." -Bernadette Nixon, CEO, Algolia

  • "Search and navigation are both critical to SEO. With the climate right now of having to do more with less, I think this is the year that people are going to figure out that there's really a linkage there." -Bernadette Nixon, CEO, Algolia

About the speaker

Bernadette Nixon

Algolia

- Algolia

Bernadette is CEO of Algolia

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