The Future of Google Search & Ethics — Josh Bachynski // White Hat vs. Black Hat SEO
- Part 1 The Future of Google Search & Ethics — Josh Bachynski // White Hat vs. Black Hat SEO
- Part 2Don’t Be Evil: Google’s Secret War — Josh Bachynski // White Hat vs. Black Hat SEO
Show Notes
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02:32AIs role in the current landscape of Google Search and ethicsSEOs use AI for everything, and Google remains the top AI company globally, despite OpenAI's recent fame with ChatGPT. As a result, AI must be embraced, and we must be aware of the ethical dilemmas that come with it.
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05:20The potential risks and regulation of AIThere are many concerns about the way that AI is being used by large corporations and how it is impacting people's lives. While regulating AI is not functionally possible, what matters is how we use it, and companies should be regulated to use it ethically and avoid harm to people.
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10:57Challenges and opportunities in the evolving landscape of SEOGoogle's search results have evolved to favor paid ads and zero-click searches, making it more difficult to rank organically. In response, SEOs must leverage current and emerging AI tools to tailor marketing to the different stages of the funnel and find new ways to reach customers.
Quotes
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"Despite OpenAI's recent meteoric rise to fame with ChatGPT, we shouldnt be counting Google out. Google is the premier AI company on the planet and they have been for the last 12 years." -Josh Bachynski, Host, SEO + AI Show
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"If you're not into AI, you need to be. You need to jump in with both feet. And we need to be aware of the ethical dilemmas that are going on back and forth." -Josh Bachynski, Host, SEO + AI Show
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"AI is just a tool. How you use the tool is the problem." -Josh Bachynski, Host, SEO + AI Show
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"You're playing chess with AI every day. And we have been for the last five years or so." -Josh Bachynski, Host, SEO + AI Show
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"We have to stop talking about regulating AI and talk about regulating corporations and the big moves they can make in the market." -Josh Bachynski, Host, SEO + AI Show
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"Google promised us web traffic and said you could never buy a position on Google. Now, that's reversed and you have to buy your position on Google. Its called Google Ads." -Josh Bachynski, Host, SEO + AI Show
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"Over 50% of searches are zero clicks to us. So, as always, SEO has to evolve. It has to get smarter, and you can't be using yesterday's tactics." -Josh Bachynski, Host, SEO + AI Show
- Part 1 The Future of Google Search & Ethics — Josh Bachynski // White Hat vs. Black Hat SEO
- Part 2Don’t Be Evil: Google’s Secret War — Josh Bachynski // White Hat vs. Black Hat SEO
Up Next:
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Part 1The Future of Google Search & Ethics — Josh Bachynski // White Hat vs. Black Hat SEO
Josh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence (AI) is rapidly transforming the way we live, work, and interact with technology. In the realm of search engines, Google's use of AI is changing the game for SEOs and raising important ethical questions. Today, Josh discusses the future of Google Search and ethics.
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Part 2Don’t Be Evil: Google’s Secret War — Josh Bachynski // White Hat vs. Black Hat SEO
Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. For many years, Google was seen as a champion of the small business owner, prioritizing quality content and relevance over advertising budgets and brand recognition. But, it’s now nearly impossible to find a small mom and pop website in many searches, with big brands dominating the top results. Today, Josh discusses, Don't Be Evil: Google's Secret War.
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