Don’t Be Evil: Google’s Secret War — Josh Bachynski // White Hat vs. Black Hat SEO

Show Notes

• 02:58
  Google's ethical shift and the impact on small websites

  In the early days, Googles aim was to do good and make the web a more democratic and open place. However, as the company grew and became more focused on making money, this led to a shift in its ranking algorithms that favored big brands over small mom and pop websites.
• 13:00
  The internal and external wars of Google

  Googles old employees have been leaving the company due to internal conflict around those who want to do good vs those who prioritize profits. Externally, Google's business practices force site owners to pay for Google Ads for visibility and deal with inflated click costs over time.
• 14:31
  The true cost of Google Search

  Google Search appears free, but businesses pay for their ads to appear at the top of the search results, and the cost is passed on to consumers through higher prices. This system effectively eliminates small businesses and contributes to the concentration of power in large corporations.
• 17:12
  The future of search and ethics

  Without government intervention, the current system will eventually crash due to high costs and unsustainable practices. Marketing companies will need to be regulated to ensure fair treatment for small businesses and prevent the dictatorship of a single company.