The Future of Google Search

CEO at Previsible, Jordan Koene, delves into the evolution of Google's SERP and search products. In this episode with Benjamin Shapiro, Jordan shares his perspectives on Google's latest algorithm updates as well as his takeaways on where Google is in terms of their mindset in this portion of their company's development based on the earnings call.
About the speaker

Jordan Koene

Previsible

is a little camera shy

Jordan is Co-Founder and CEO of Previsible

  • Part 1 The Future of Google Search

Show Notes

  • 1:20
    What is going on at Google these days?
    Theres been more aggressive introductions of SERP features, and the way that the SERP landscape really has unfolded over the last couple of months is maybe indicative of where the future is going with more AI-powered data driving decisions in terms of what happens in the SERP.
  • 2:43
    Is Google rethinking their search experience because people are looking at other solutions to replace what search used to dominate?
    Not necessarily. AI today is utilized in search and that they're going to continue pushing that forward.
  • 3:46
    Latest Algorithm updates
    Google is not satisfied with the data that they're collecting about users' behavior as they introduce the variety of changes that happen in an update. They are also realizing that if you're systematically adjusting rank position while changing the way that the SERP is displayed, that that can create friction in the way you interpret the data.
  • 5:12
    Whats new on the landing page experience?
    Introductions of features like pills across the top of the SERP.
  • 14:09
    Three highlights that everyone needs to know about the position of Google as it exists today
    Google, as it is today, is the biggest driver of any companys success, the rankings of 10 and rank tracking are dead, never before has analytics and reporting become more important for SEOs.

Quotes

  • “The rankings of 10 and rank tracking are dead.” - Jordan Koene

  • “45 days for a Google update is a pretty lengthy period of time.” - Jordan Koene

  • “Never before has analytics and reporting become more important for SEOs..” - Jordan Koene

  • “Google is aggressively utilizing knowledge panels to display information in areas that are far more subjective.” - Jordan Koene

  • “[Google is] seeing improvements in automation that's creating a overall increase of 5% in conversions from search and utilization of their product called performance max.” - Jordan Koene

  • “The position of Google as it exists today is they are still the biggest driver of your company's success, hands down.” - Jordan Koene

  • Part 1 The Future of Google Search
About the speaker

Jordan Koene

Previsible

is a little camera shy

Jordan is Co-Founder and CEO of Previsible

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    Part 1The Future of Google Search

    CEO at Previsible, Jordan Koene, delves into the evolution of Google's SERP and search products. In this episode with Benjamin Shapiro, Jordan shares his perspectives on Google's latest algorithm updates as well as his takeaways on where Google is in terms of their mindset in this portion of their company's development based on the earnings call.