A deep dive into Google Discover

Quotes

• “We have clients that get 90% Discover traffic and 10% Search traffic. That's a very different type of website than a site that does the opposite, like 90% Search, which I think we're all probably a lot more familiar with sites that get a lot of traffic from SEO.” - Lily Ray

• “You can get, let's say, one to four million clicks in one day from one article in Discover. Now that's the upper, upper, upper echelon, but that's possible. And it's not only the biggest sites on the internet that do that. There are a lot of midsize or small publishers that can get a million clicks a day in Discover.” - Lily Ray

• “There's no way to optimize for Google Discover because it's just, like you just said, it's just based on what's happening in the world. It's based on people's unique interests and things like this. I would counter that because we quite literally do this for clients with a lot of success and many other people do. There's absolutely ways to optimize for it, but you have to be really thinking on your toes.” - Lily Ray

• “One of the big changes that Google has implemented is they serve Discover content in a way that's very closely tied to your recent search history and also like locations that you are either searching for or you visited.” - Lily Ray

• “Google Discover is a bit like the wild, wild west of SEO that we had 10 years ago.” - Lily Ray