Cultivating digital marketing community — Jim Christian // Blush Digital

Quotes

• “The important thing for us was trying to bring people together in uncertain times like these. Our first focus is to drive people to a community where they feel welcome, and they can get detailed information on topics of interest that drive them, and have a voice inside our community, not just comments but actual inputs like courses, videos.” -Jim

• “We wanted to make sure that the DMO was free at inception and we might actually keep the free model up. We want a place where there is no barrier of entry, we want to have a place where we have a lot of well-known SEOs, and well-known brands participating inside thedigital marketers organization.” -Jim

• “We do a virtual happy hour every week on Friday. We can only have 30 -50 people join every single week, which is great. We also have what we call Nourishing Greatness. Each week we have a guest which is basically a live video feed. Its a great way to learn topics.” -Jim

• “We also have a virtual events series wherein over the course of 6 months, under the DMO brand that we are running. One thing that separates us from others is the wine tasting with our partner winery at Napa. You can actually order a bottle of wine by just buying a VIP ticket at 39 dollars and we will send it over your doorstep.” -Jim

• “We try to have content that is based for beginners, intermediates, and advanced. We will probably wind up shifting the advanced people to the shows because theyre more than likely to show up. The intermediate and beginners, they are more than likely to surf around the digital marketers organization for quite a bit of time before they leap into doing events.” -Jim

• “We want to do online courses, live video streams, luncheon learns, and like virtual events for people.” -Jim

• “We want a high-quality community that allows anyone within the digital marketing space to really have space where they can learn and grow. We want to make sure that it is not cost-prohibitive or expensive.” -Jim

• “The endgame would be to allow them to do all of that in one platform so they dont have to go through 50 different Facebook groups or 5 different communities because each one has a very specific niche that they are trying to meet.” -Jim

• “We want to be that community where you can dive deep and go into these really great topics but then also for intermediate and beginners, we want them to learn about title tags. These are all things that we are trying to accomplish, where they can focus on what they want to learn.” -Jim

• “SEO has a long history of the community and I do think that there is a value from the best practice sharing. Each brand, each domain is looked at by Google in its own way. This inherently provides value to the community and it helps us better understand what the Googles of the world are actually thinking.” -Jim